The UK Labour Party has signaled that it intends to ban the sale of highly caffeinated energy drinks to those under the age of 16 should it prevail in the country’s July 4, 2024, general election. On June 10, the party released its Child Health Action Plan, which states that energy drinks containing more than 150 mg of caffeine per liter will be banned for sale to those under 16 “as it has become clear to health and education experts that the current caffeine labelling system is failing to prevent young children from purchasing these drinks.” The plan also includes banning "junk food" advertising to children and limiting the targeting of school children by fast food restaurants' marketing.