Today the US Supreme Court granted cert in the false advertising case, Static Control Components, Inc. v. Lexmark Intl., Inc., 697 F.3d 387, 104 U.S.P.Q.2d 1352 (6th Cir. 2012).  Per the SCOTUS blog, the issue is “[W]hether the appropriate analytic framework for determining a party’s standing to maintain an action for false advertising under the Lanham Act is (1) the factors set forth in Associated General Contractors of California, Inc. v. California State Council of Carpenters as adopted by the Third, Fifth, Eighth, and Eleventh Circuits; (2) the categorical test, permitting suits only by an actual competitor, employed by the Seventh, Ninth, and Tenth Circuits; or (3) a version of the more expansive “reasonable interest” test, either as applied by the Sixth Circuit in this case or as applied by the Second Circuit in prior cases.”