Breaking Down The HIPAA Rule Changes: Part 4 Of 5 - Uses And Disclosures Of PHI Under The Final Rule; Changes Related To Marketing, Research, Fundraising And The Sale Of Protected Health Information And Other Significant Changes

In This Issue:

- Modifications Related to the Use and Disclosure of PHI for Marketing Purposes

- Modifications Related to the Use and Disclosure of PHI for Research Purposes

..Compound Authorizations Permitted

..Authorizations for Future Research Permitted

- Modifications Related to the Use of PHI for Fundraising Purposes

..Opportunity to Opt-Out of Communications

..Expanded Types of PHI Permissibly Used For Fundraising Communications

- The Prohibition on the Sale of PHI

- Other Modifications to the Privacy Rule Related to the Use and Disclosure of PHI

..Use and Disclosure of a Decedent’s PHI

..Disclosure of Immunization Records to Schools

- Excerpt from Modifications Related to the Use and Disclosure of PHI for Marketing

Purposes:

The Final Rule modified how PHI is permitted to be used by a Covered Entity or a Business Associate for marketing purposes, mainly by modifying the definition of the types of activities that constitute “marketing” for purposes of HIPAA.