On November 30, 2023, the United States Patent and Trademark Office (USPTO) unveiled a new cloud-based trademark search system. According to the USPTO, the new system will provide a “more stable search environment with a simplified search interface that also supports complex searching for advanced users.”
The new system—which does not have a catchy acronym —replaces the Trademark Electronic Search System (TESS). The USPTO has a few webinars on its website to help users transition to the new system.
Searching the system can help trademark applicants avoid rejection for an applied-for trademark that is too similar to an already-registered trademark.
According to the USPTO, the new system incorporates feedback from stakeholders and is designed to be more intuitive and straightforward to use.
Have thoughts on the new system? The new system welcomes feedback via the “feedback” button on its homepage. To try out the new system, click: Trademark Search (uspto.gov).
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