On Monday, August 19, the FCS will partner with Integreon to present a free virtual event on “The Art & Science of Marketing.” Featuring a panel discussion with marketing executives from leading financial brands, we will focus on how to keep your creative, sales and data teams working in harmony. We’ll explore questions like:

• How do you ensure that your teams are all aligned and what methods do you put in place to foster collaboration and prevent silo-ing?
• What role does your data/tech team play in optimizing and executing campaigns?
• What safeguards and processes do you have in place to ensure the data collected by your tech team is compliant with regulations?
• How do you strategically repurpose content to maximize value and reach?
• What collaborative processes do you use to streamline content creation and distribution?
• How do you help each department understand the impact of their work on overall business outcomes?
• As trust is paramount in financial services, how do your teams work together to foster trust and transparency?

Our panelists include:

• Pinki Mehta, Head of Global Marketing & Digital Experience, AllianceBernstein
• William Obre, Head of Marketing & Communications, Americas, AXA Investment Managers
• Melissa Scauri, Global Head of The Creative Studio, Morgan Stanley

Moderating the discussion will be Murray Joslin, EVP of Creative & Business Solutions at Integreon, our exclusive programming partner.