The Office for Civil Rights (OCR) of the U.S. Department of Health and Human Services (HHS) issued a Bulletin (Dec. 2022) outlining the obligations for HIPAA covered entities and businesses when deploying online tracking technologies on their websites and mobile apps.

Now, HIPAA-related entities find themselves reassessing when and how they collect personal information from patients and online users. Join Ankura data privacy technology expert, Emily Cohen and members of McDermott’s Health and Privacy & Cybersecurity practices as they address the application of HIPAA to online tracking technologies in light of the OCR Bulletin.

During this information-packed session, discover:

• An explanation of cookies, pixels and other tracking technologies
• How to determine what information is collected through online tracking technologies
• When information collected online is HIPAA protected health information (PHI)
• HIPAA compliance obligations for tracking technologies processing PHI
• Risk of compromise assessments for unauthorized disclosures to tracking technology vendors