[Webinar] Effective Marketing and Business Development Strategies for Small and Mid-Sized Law Firms — Part II

Join Chris Fritsch and Stefanie Marrone for part two of their webinar series on doing more with less: effective marketing strategies for small- and mid-sized law firms.

In this program, Chris Fritsch (CRM and marketing technology strategist and consultant to many top Am Law firms) and Stefanie Marrone (a former in-house law firm marketer and now consultant and fractional CMO to small and mid-sized law firms) will help marketers devise strategies and tactics to market their firms for maximum impact without having to dedicate a big budget.

Building upon their previous, popular webinar, Stefanie and Chris will dig even more deeply into how to do more with less, as well as how to maximize ROI of your marketing and BD efforts.

They will also explore tech tools to engage with clients, referrals, alumni and recruits using martech and social media.

Topics to be covered include:

How to...

• use marketing to attract and retain clients and laterals
• leverage law firm marketing and business development software including CRM and email marketing solutions
• leverage social media and content marketing for lead generation and brand building
• choose the right marketing technology and tools
• ensure you have good data and keep it clean and updated

Bring your questions and register soon — it's a popular series!