Date: Thursday, August 09, 2018
Time: 01:00 PM Eastern Daylight Time
Duration: 1 hour
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Legal ethics in advertising have long been an intrinsic part of the legal environment. It has always been clear that advertisements by attorneys cannot contain a material misrepresentation of fact or law and cannot be false, misleading or deceptive. But with the onslaught of social media, the landscape has changed and the risks have increased. How do attorneys address this new medium, particularly when trying to market their practice? What is the line between business and personal use of social media? How can you keep your personal Facebook page ethically sound? What rules must be met when a lawyer has his own blog? What can you really put on your website?
And how do new regulations of the Internet impact the issue? What about email, Twitter and IM? A landmine of ethical concerns swarms the marketing landscape and you need to be aware of them all in order to be technically competent to address them. Come with questions and let’s dive in.
Tom O'Connor
Consultant, Speaker, and Writer
Tom O’Connor is a nationally known consultant, speaker, and writer in the field of computerized litigation support systems. Tom’s consulting experience is primarily in complex litigation matters where he has worked on numerous major cases, most recently the BP litigation. He has also been appointed as a technical consultant by various federal and state courts on cases dealing with large amounts of electronic evidence and specializes in negotiating ESI exchange protocols.
Gayle O’Connor
Sole Proprietor
GMO Marketing
Gayle O’Connor is a legal technology consultant with 30 years’ experience. She is the sole proprietor of GMO Marketing which provides marketing assistance to attorneys and legal vendors. She is an expert on social media, content marketing, speaking, and blogging. She is also an avid Harley rider.
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