My client Sarah is a talented graphic designer who developed the idea of printing unique designs on curtains. She began selling them on Amazon and the product became wildly successful. Due to this popularity, counterfeiters began copying her items and also selling them on Amazon, but at discounted prices. Soon the cheap counterfeits were outselling the authentic products. Buyers who were unknowingly purchasing shoddy counterfeit curtains began posting poor reviews, which further injured sales of the authentic products.