In-house legal marketers play a critical role in helping lawyers become thought leaders.
In this episode of the Thought Leadership Project, Jay has a discussion with legal marketer-extraordinaire Stefanie Marrone. With nearly 20 years of experience in professional services marketing, Stefanie leads the business development, marketing and communications functions at the New York City law firm Tarter Krinsky & Drogin.
She works with firm leadership to develop and implement strategy to See more +
In-house legal marketers play a critical role in helping lawyers become thought leaders.
In this episode of the Thought Leadership Project, Jay has a discussion with legal marketer-extraordinaire Stefanie Marrone. With nearly 20 years of experience in professional services marketing, Stefanie leads the business development, marketing and communications functions at the New York City law firm Tarter Krinsky & Drogin.
She works with firm leadership to develop and implement strategy to enhance client and business development, marketing, social media, content marketing and media relations efforts.
Jay and Stefanie have a wide-ranging conversation on thought leadership marketing topics, including:
- How content marketing and thought leadership fuel legal business development
- What "content paralysis" is and why it stops lawyers from creating content
- Tips for overcoming content paralysis
- The importance of using a client-centric tone and voice with your content
- How to find time to create content
- Tips to help you get started creating content See less -
