Who Put the PI in My AI?

Fox Rothschild LLP
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Fox Rothschild LLP

So, you want to onboard an AI solution that contains personal information. But how?

Here are some questions i ask clients, and some pointers i give them about where to start:

Why Do You Need It? (And Can You Do It Less Invasively)

  • What is the purpose for this (be as specific as you can)
  • What is the expected benefit?
  • You need this for compliance with the “purpose limitation” principle (use only for the purpose or something compatible)
  • You need it for your privacy notice.

Is It AI?

  • Is this an automated process?
  • What is the output?

Can It Do This?

  • Is the AI fit for this purpose/can it do what it says it can?
  • Vet the vendor: Do due diligence. Ask questions. Get documentation.

What’s the Impact?

  • Does it impact safety?
  • Does it impact rights?

DPIA: Conduct and Document a Risk Assessment

  • Where did the data come from? Was there permission? Was it scraped legally?
  • Is the data inputted accurate?
  • Is the data outputted accurate (hallucinations)?
  • Is the data outputted fair (bias)?
  • What are other risks?
  • How can you mitigate them? can the vendor mitigate them (reporting, QA, accountability)? Can you mitigate them (internal procedures and limitations)?

Provide Disclosure

  • Human understandable privacy notice that explains the data processing and output in plain language

Provide Choice

  • You may need an opt-in for sensitive information
  • You may need an opt out / human intervention in the AI decision.

[View source.]

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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