As the old saying goes, what you measure you can manage, and that’s especially true when it comes to thought-leadership marketing. In this episode, Tom and Jay discuss why it’s important to keep an eye on content analytics in order to improve the ROI on your efforts. They discuss:
- The different types of analytics available on different platforms
- What data matter and what don’t matter all that much
- How to use data to improve your marketing and business development See more +
As the old saying goes, what you measure you can manage, and that’s especially true when it comes to thought-leadership marketing. In this episode, Tom and Jay discuss why it’s important to keep an eye on content analytics in order to improve the ROI on your efforts. They discuss:
- The different types of analytics available on different platforms
- What data matter and what don’t matter all that much
- How to use data to improve your marketing and business development efforts
- What signals to look for as you progress from rookie content creator to preeminent authority in your field See less -