John Trentacosta, a partner in the Detroit office of Foley & Lardner, joins Tom and Jay to discuss how content marketing and becoming a thought leader is critical to building a practice. John, who is one of the top automotive industry litigators in the industry, is a prolific content creator who has authored a book, frequently writes articles, and does public speaking—and he's built a very successful legal practice in the process.
Topics covered in this episode include:
- See more +
John Trentacosta, a partner in the Detroit office of Foley & Lardner, joins Tom and Jay to discuss how content marketing and becoming a thought leader is critical to building a practice. John, who is one of the top automotive industry litigators in the industry, is a prolific content creator who has authored a book, frequently writes articles, and does public speaking—and he's built a very successful legal practice in the process.
Topics covered in this episode include:
- Why John believes it's important for every lawyer to create and share content
- The significance of being able to say, "I wrote the book on it," when prospecting for clients
- How to generate ideas for new content
- Content marketing tips for young lawyers See less -