In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why bingeable content shouldn't just be the domain of Netflix, Disney+, and other streaming services or content creators.
Wayne discusses four reasons why law firms should be creating bingeable thought leadership content. Those reasons include:
1. Bingeable thought leadership content creates a favorable first impression in the minds of current and prospective clients and See more +
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why bingeable content shouldn't just be the domain of Netflix, Disney+, and other streaming services or content creators.
Wayne discusses four reasons why law firms should be creating bingeable thought leadership content. Those reasons include:
1. Bingeable thought leadership content creates a favorable first impression in the minds of current and prospective clients and referral sources, and anyone else, consuming that content.
2. The scope and depth of bingeable thought leadership content establishes the attorneys creating it as authorities in the areas of law they practice and the industries they serve.
3. Bingeable thought leadership content allows the consumers of that content to go on a self-guided process where they can get to know, like, and trust the lawyers at a firm based solely on their thought leadership content and without those lawyers having to take time to engage with those consumers via 1:1 communications that those consumers might not want in the first place given where they're at in their process of researching potential lawyers and law firms to assist them with their issues.
4. Bingeable thought leadership content puts the attorneys creating it in pole position to win the business of the people consuming it, and creates a competitive moat other lawyers and law firms are unlikely (and probably, unwilling) to cross.
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+ Learn more about Wayne Pollock: https://www.linkedin.com/in/waynepollock
+ Learn more about Copo Strategies: https://www.copostrategies.com
+ Learn more about the Law Firm Editorial Service: https://www.lawfirmeditorialservice.com
+ Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves?
Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator
+ Sign up for the Copo Strategies + Law Firm Editorial Service email newsletter and receive a free copy of the Law Firm Editorial Service's Attorney Thought-Leadership Scorecard: https://copostrat.link/email
+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos See less -
