Legal Marketing Association (LMA)

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Sarah Abreu

5 Tips for Law Firm Business Development in the 'New Normal'

Written originally for the LMA Mid-Atlantic Region Newsletter by Lisa Rory and Sarah Abreu, business development managers at Venable LLP…more

Business Development, Content Strategy, Firm Leadership, Inside Story, LMAMKT

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David Alkins

What Are Law Firm Clients Thinking and Saying? CLOC's Third Annual Corporate Legal Operations Institute

Gain insight into what law firm clients are really looking for…more

Business of Law, Client Services, CLOC, Corporate Counsel, Firm Leadership

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Michael Coston

10 Tools and Tips to Help Legal Marketers Advance Diversity and Inclusion

Michael Coston writing for LMA on how to facilitate and support D&I in your firm…more

Business of Law, Diversity, Diversity and Inclusion Standards (D&I), Firm Leadership, Law Firm Partners

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José Cunningham

Creating a More Diverse Law Firm Workforce - Insights from the 2018 NALP/AFLDP D&I Summit

José Cunningham on the why and how of having a diverse law firm team, with recap notes and insights from the NALP/AFLDP Diversity & Inclusion Summit…more

Business of Law, Diversity, Firm Leadership, Law Firm Partners, LMAMKT

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Lori Farrelly

What Are Law Firm Clients Thinking and Saying? CLOC's Third Annual Corporate Legal Operations Institute

Gain insight into what law firm clients are really looking for…more

Business of Law, Client Services, CLOC, Corporate Counsel, Firm Leadership

See all updates »

Greg Fleischmann

What Law Firms Want from CMOs: Observations From the Field

Law firms see a CMO as either the coming of a great messiah or a waste of money, or something in the middle…more

Business of Law, Firm Leadership, Inside Story, LMAMKT, Marketing Perspectives

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Ben Gilad

Doing CI Right in the Law Firm: Correctly Extracting Value

Part three in a series of competitive intelligence within law firms looks at using CI to correctly extract value…more

Business of Law, Competitive Intelligence, Firm Leadership, LMAMKT, Marketing Perspectives

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Aileen Hinsch

3 Content Marketing Lessons Learned During the COVID-19 Pandemic

Takeaways from the frontlines, by Aileen Hinsch, manager of practice group business development and management at Crowell & Morning LLP…more

Business Development, Content Marketing, Content Strategy, Firm Leadership, Law Firm Partners

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Iris Jones

Empowering Summer Associates Through Hands-On Training

Interview with Iris Jones, chief business development and marketing officer, McNees Wallace & Nurick In the summer of 2015, McNees Wallace & Nurick made a move to enhance its business development strategies by empowering summer…more

Law Firm Associates, Professional Development, Young Lawyers

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Scott Pacheco

Lean and Mean: Making a Marketing Impact Without Breaking the Bank

Just because we’re in pandemic recovery mode doesn’t mean your law firm’s budget has immediately shot up to pre-pandemic levels…more

Firm Leadership, LMAMKT, Marketing Perspectives

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Lisa Rory

5 Tips for Law Firm Business Development in the 'New Normal'

Written originally for the LMA Mid-Atlantic Region Newsletter by Lisa Rory and Sarah Abreu, business development managers at Venable LLP…more

Business Development, Content Strategy, Firm Leadership, Inside Story, LMAMKT

See all updates »

Jill Weber

The Value of Data in the Business of Law - LMA Voice of the Client Podcast with NetApp's Connie Brenton

LMA President Jill Weber is joined by Connie Brenton (Sr. Director of Operations, Legal Department, NetApp, Inc.; and, President and CEO, Corporate Legal Operations Consortium) to discuss the value of data and what data law firm…more

Business of Law, Client Services, CLOC, Firm Leadership, LMAMKT

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