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Advertising Commercial Contracts

BakerHostetler

5 Things to Address in Advertising Platform Agreements

BakerHostetler on

A while back, I wrote an article titled “3 Things to Address in Digital Media Agreements,” which focused on issues related to the purchase or sale of ad space on different media channels (e.g., websites and mobile...more

Venable LLP

Advertising Agreements: An Overview

Venable LLP on

Want to learn more about drafting, negotiating, and understanding intellectual property and technology contracts, and have 10 minutes to spare? Grab your morning coffee or afternoon tea and dig into our Tech Contract Quick...more

BakerHostetler

Consumers Know It Really Is a Barbie World

BakerHostetler on

Integrated Marketing Promotions: How Do Brand Tie-Ins Work? I’m a Skipper in a Barbie world. Even if the brunette little sister doesn’t make an appearance, I can’t wait to see the Barbie movie this weekend. Warner Bros....more

Manatt, Phelps & Phillips, LLP

SAG-AFTRA and JPC Release a New Influencer Waiver

In a major move to expand into the influencer market and bring more clarity to influencer-produced advertising content, the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) and the Joint...more

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