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Integreon

Blending Art and Science in Marketing

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Good morning. Welcome back to Scaling Greatness, a newsletter from Integreon focusing on amplifying business excellence and innovation. The theory that the brain’s left and right hemispheres possess different strengths and...more

Omnizant

Taglines for Lawyers: Crafting a Memorable Slogan for Your Practice

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In the legal industry, taglines can help lawyers differentiate themselves in a competitive market and leave a lasting impression on potential clients. But many lawyers don’t know where to start. A tagline is a succinct...more

Great Jakes Marketing

The Best Diversity Sections on Law Firm Websites - Part 1 of a 3-part series about communicating ‘diversity’ on law firm websites

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Over the past year, millions of Americans coast-to-coast poured into the streets to protest racial injustice. This uprising, which was striking in its size, breadth, and staying power, has thrust our nation into a...more

Great Jakes Marketing

Market Positioning for Law Firms: A 23-page guide to differentiating your firm

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The goal of market positioning is to gain a sales advantage over your competitors by occupying a distinct and advantageous place in the minds of buyers. If done correctly, the dividends are huge. History has shown that...more

Casetext

Modern Law Firm Marketing: A Guide

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Your website is not the most important part of your marketing, and it’ll yield some of the slowest results. You should do it anyway. Crafting a good website – like all writing – forces you to think through big ideas. It’s...more

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