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Advertising Slogans

BakerHostetler

Can Your Trademark Be False Advertising?

BakerHostetler on

At the National Advising Division (NAD), competitors will sometimes go for the brass ring, the big prize, the whole enchilada, and ask the NAD to recommend that an advertiser’s trademarked slogan or even the brand name be...more

Carlton Fields

Sixth Circuit Finds Lanham Act False Advertising Claim Not a Personal and Advertising Injury Under General Liability Policy

Carlton Fields on

On June 1, 2023, the Sixth Circuit Court of Appeals found that a Lanham Act false advertising lawsuit was not covered under the “personal and advertising injury” coverage section of a commercial general liability (CGL) policy...more

ArentFox Schiff

Don’t Do it: Judge Ends Nike Ad Campaign Over Trademark Dispute

ArentFox Schiff on

This case highlights the importance of clearing new advertising slogans before embarking on a major marketing campaign. Because advertising slogans tend to be used for shorter periods, they are not always subject to the same...more

Katten Muchin Rosenman LLP

The Katten Kattwalk | Issue 16

The Katten Kattwalk discusses legal issues in the fashion industry affecting the trademarks, patents and copyrights associated with companies, brands and products. ...more

Dorsey & Whitney LLP

A Diamond is Forever. What About Your Advertising Claim?

Dorsey & Whitney LLP on

An advertising slogan like “A Diamond is Forever” may be eternal, but the same cannot be said about some comparative advertising claims. If a company advertises its product as superior to a competitive product, the ad claim...more

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