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Omnizant

“Maintenance SEO” for Law Firms Doesn’t Exist

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You’re ranking so well in the SERP that you don’t need to gain ground. But how do you hold your winning position? Not by sitting back on your laurels. It’s simply untrue that a firm can maintain its position at the top of...more

Legal Internet Solutions Inc.

25 Years of Search Engine Optimization and Pay-Per Click Marketing for Law Firms

This past spring, as the team at Legal Internet Solutions Incorporated (LISI) prepared to celebrate the agency’s 25th anniversary, conversations around the “office” (i.e., online – we are a remote workforce) often turned...more

Good2bSocial

How Google’s New Algorithm Changes Can Boost Your Law Firm’s Online Presence

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With Google constantly updating its search algorithms, staying ahead of the curve is more important than ever. Recently, Google has introduced significant changes aimed at tackling spammy, low-quality content on Search. But...more

Omnizant

The Thing Google Still Doesn’t Get About Law Firms

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Google tries to connect searchers with the services they want. But when you want a lawyer and not a cheeseburger, Google doesn’t always do what it’s supposed to do....more

Good2bSocial

How Law Firms Can Use AI Content Strategically to Satisfy Google’s Quality Standards

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The rapid advancement of artificial intelligence (AI) has raised profound questions about the future of content creation, especially in the eyes of the Google search algorithm. With the tech giant’s explicit indications that...more

Good2bSocial

AI for Law Firms: Why Google May Rank AI-Generated Content Over Original News

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As artificial intelligence (AI) continues to grow in popularity and scope, legal marketers may be wondering how such content compares to original, human-generated material when it comes to search engines. Will AI content be...more

Omnizant

Open Hours and Your Firm’s Ranking in the Map Pack

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Your local visibility on Google faces a new challenge, though it’s up to you whether this update is friend or foe to your firm. A recent Google algorithm update has turned the spotlight onto a crucial factor: your business...more

Good2bSocial

Top Legal Marketing Blog Posts of 2023

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As we near the close of another impactful year, let’s reflect on the noteworthy content that graced our blog throughout 2023. In the ever-evolving landscape of digital marketing, staying attuned to pivotal subjects is not...more

Good2bSocial

A 9-Step Guide to Effective Content Marketing for Law Firms

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Law firms are embracing digital marketing like never before. In an industry that used to rely almost solely on word of mouth, many firms have made important investments in the digital space – and that’s not going to slow...more

Good2bSocial

Google’s New Algorithm Update – Focusing on Link Spam

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This month saw Google roll out the “December 2022 link spam update”. This is an update to the spam detection system and affects the ability to find purchased links and detect domains used primarily to pass links to other...more

Good2bSocial

Semantic SEO for Law Firms

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In conversation, few things are as irritating as someone arguing the semantics. Some people will drone on about anything without staying on topic or making a point. Fortunately for all of us, regarding SEO, arguing the...more

Good2bSocial

The Importance of Featured Snippets for Law Firm SEO

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Everyone dreams of seeing their name in big, bright lights at some point during their life. The internet’s equivalent to this glitz and glamour means appearing at the top of search results. If you’re “famous” enough, Google...more

Good2bSocial

Everything Law Firms Should Know About Google’s Update to Local Search Results

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Whether we like it or not, much of our digital performance is dependent on Google. When people need information, they don’tgoogle update affect law firms simply “search” for it online, they “Google” it. Google handles 90% of...more

Hogan Lovells

The holiday shopping rush is here – Eight things retailers need to know this season

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As the saying goes, it's the most wonderful time of the year – but it is also the busiest time for retailers. As merchants seek to cash in on the holiday shopping rush, we are noticing trends that have potentially significant...more

Knapp Marketing

3 Simple Tools to Help Optimize Your Law Firm’s Website in 2016

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Creating a great website that speaks to your audience, is easy to use, and encourages interaction with your brand is no small feat. However, many companies and law firms may not realize that it’s only half the battle due to...more

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