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Legal Internet Solutions Inc.

25 Years of Search Engine Optimization and Pay-Per Click Marketing for Law Firms

This past spring, as the team at Legal Internet Solutions Incorporated (LISI) prepared to celebrate the agency’s 25th anniversary, conversations around the “office” (i.e., online – we are a remote workforce) often turned...more

Legal Internet Solutions Inc.

E-E-A-T & YMYL Lawyers: Understanding Google Search Quality Rating Guidelines for Better Rankings

Introduction to Google Search Quality Rating Guidelines - Google’s Search Quality Rating Guidelines are a set of criteria used to evaluate the quality of web pages and ensure that users find the most relevant and trustworthy...more

Omnizant

The Thing Google Still Doesn’t Get About Law Firms

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Google tries to connect searchers with the services they want. But when you want a lawyer and not a cheeseburger, Google doesn’t always do what it’s supposed to do....more

Good2bSocial

Top Legal Marketing Blog Posts of 2023

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As we near the close of another impactful year, let’s reflect on the noteworthy content that graced our blog throughout 2023. In the ever-evolving landscape of digital marketing, staying attuned to pivotal subjects is not...more

Good2bSocial

SEO for Lawyers: Your Top 16 SEO Questions, Answered

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SEO is a big deal. It’s a topic we discuss often on this blog, and it’s one we get a lot of questions about from lawyers. Have you had questions about SEO for lawyers? Keep reading for the top 16 SEO-related questions along...more

Good2bSocial

How Google’s Core Algorithm Update Will Affect Law Firms in 2023

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Google has confirmed that their March 2023 core algorithm update is now rolling out. Core algorithm updates affect search rankings greatly, so it’s important that SEO specialists and legal marketers stay up to date on this...more

Legal Internet Solutions Inc.

Turning Content into Conversions in 5 Steps

Choosing a law firm is not all that different to choosing any product or service such as a hotel, plumber, or even a new brand of shoes. When potential clients are looking for a law firm that is a good fit for them, they may...more

Ankura

ChatGPT: The End of Google Search?

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As technology continues to advance, Artificial Intelligence (AI) is becoming more and more prevalent in our everyday lives. From self-driving cars to virtual assistants, AI is quickly becoming an integral part of our lives....more

Good2bSocial

Semantic SEO for Law Firms

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In conversation, few things are as irritating as someone arguing the semantics. Some people will drone on about anything without staying on topic or making a point. Fortunately for all of us, regarding SEO, arguing the...more

Good2bSocial

The Importance of Featured Snippets for Law Firm SEO

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Everyone dreams of seeing their name in big, bright lights at some point during their life. The internet’s equivalent to this glitz and glamour means appearing at the top of search results. If you’re “famous” enough, Google...more

Good2bSocial

SEO Update for Law Firms: Does Content Hidden in Tabs Hurt Your SEO Ranking?

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SEO ranking factors are incredibly complex and the everyday legal marketer isn’t likely to stay informed on the latest algorithm change from Google. However, sometimes an item of note might change the way digital marketers do...more

Carlton Fields

Cracks in the Armor?

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The Communications Decency Act has long shielded internet service providers from liability when they re-post fake news or fraudulent information from another provider. The federal statute says no interactive computer service...more

Butler Snow LLP

Pulse Nightclub Shooting Lawsuit May Show Path Around the Communications Decency Act

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I previously posted Facebook Fake News Problem May Impact Businesses Operating Open Web Sites on why the controversy over fake news stories on Facebook may cause concern for businesses operating open websites, although such...more

Knapp Marketing

3 Simple Tools to Help Optimize Your Law Firm’s Website in 2016

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Creating a great website that speaks to your audience, is easy to use, and encourages interaction with your brand is no small feat. However, many companies and law firms may not realize that it’s only half the battle due to...more

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