The Olympics are coming! Now is a good time for brand owners who are planning promotional activities related to the Olympic games, or have endorsement agreements with Olympic athletes, to review the rules and make sure they...more
The NCAA national men’s and women’s basketball tournaments will begin on March 17, 2024 and end with the national championship games in early April. Broadcast stations often conduct promotions tied to these tournaments...more
On 19 April 2022, the first-ever decision based on Italian Law Decree No. 16/2020 – regulating ambush marketing – was issued. It fined the multinational e-commerce company Zalando SE ("Zalando") for an ambush marketing...more
The Tokyo 2020 Olympic Summer Games officially kick-off today. Taking place a year later than scheduled as a result of the pandemic, and amid no small amount of controversy, the Games will look a little different than...more