How To Select a Strong Trademark
Building a strong and distinctive brand identity for your business is crucial for driving sales, fostering consumer loyalty, and standing out in any industry, and more so for emerging and rapidly evolving sectors such as...more
As part of our series on trademarks as critical assets for businesses, this article discusses the importance of selecting and clearing a new or altered trademark for use and registration in the United States. Trademark...more
Branding is critical for emerging companies in the healthy food and beverage (“F&B”) space. Strong brands can help companies stand out from competitors and build trust and loyalty with customers. For emerging companies, a...more
There once was a company named Zotz, Which created toys for tots, Let’s use “Robotoy,” Zotz declares, File at once, Lawyer Zares, Months later, Zotz is dejected, Too descriptive, trademark rejected. First published in...more
Not all trademarks are equal in strength and the scope of exclusive protection they are afforded. The strength of a mark is determined based on the mark’s ability to be distinctive of the of goods and services offered under...more
Back to Basics: A Primer on Intellectual Property Rights in Video Games - It is often said that the most important asset to any video game company is its "IP," or intellectual property. The reason for this is not...more
The term “fire cider” is well known to herbalists as a term for a spicy, hot, deliciously sweet vinegar tonic, which is thought to have first been concocted in the kitchen of the California School of Herbal Studies in the...more