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How To Personalize Your Account Based Marketing - Update

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Many law firms depend on Account Based Marketing (ABM) as a critical component of their business development strategy. Account-based marketing focuses on delivering personalized and highly relevant messaging and content to a...more

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SMART Goals: How Law Firms Can Manage Their Marketing Goals

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SMART goals are the key to creating achievable and measurable objectives, whether in your personal or professional life. What are SMART goals? How can you better use them to reach your desired results? In this post, we are...more

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Three Different Email Drip Campaigns For Your Law Firm

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A robust email list is an incredibly valuable tool at your disposal. What is the most effective way to use such a tool? An email drip campaign can be a powerful communication from your firm, but first you have to know what to...more

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Law Firm Content Marketing Trends to Follow in 2023

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The new year is finally upon us. Hopefully, you’ve been following our content marketing blog and have taken away several great tips for starting 2023 off on the right foot. The new year is also a great time to review past...more

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How to Market a Law Firm With Market Segmentation

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An important part of how to market a law firm is targeting the correct audience. To do this, you first need to ensure you know who your target audience targets are and understand as much about them as possible....more

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Marketing for Small Law Firms in 2022: 20 Key Strategies for Success

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If you’re part of a small law firm, creating an effective marketing strategy can be daunting. You may find it difficult to compete with the larger firms in your area with more marketing dollars to spend....more

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A Guide to Marketing for Small Law Firms

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Marketing can look different based on the size of the law firm. The unfortunate truth is that big law firms have much more time, resources, and experience to market in significant ways. That doesn’t mean that small firms...more

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How to Use Legal Blogging for Client Retention and Loyalty

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Acquiring new clients is so important to law firms that it can be easy to overlook those they already have! The fact is that most firms already have a base of people that are engaged with their business and interested in...more

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