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International Lawyers Network

Kindness in a Digital World: Building Positive Brands and Relationships

International Lawyers Network on

On average, a person engages in 145-200 interactions daily, both in-person and online. However, only 10-20% of these interactions are truly memorable. Among all these interactions, approximately 5-10% are negative, while...more

Passle

Valerie Brennan of Munger, Tolles and Olson LLP on building a brand that reflects the firm's clients, capabilities and goals -...

Passle on

Despite being a firm's most valuable asset, best practice around building a legal brand is very much lacking. In this episode of Passle's CMO Series, Alistair Bone is joined by a legal marketer setting the best practises...more

Firesign | Enlightened Legal Marketing

The Basics of Branding (and How Law Firms Mess It Up)

Firesign | Enlightened Legal Marketing on

Your firm’s “brand” is not your logo, letterhead or tagline. It is your fundamental identity, the essential truth of your organization, and the characteristics, values and attributes that support this identity. It’s...more

Great Jakes Marketing

Market Positioning for Law Firms: Part 2 - Occupying a distinct place in the minds of your customers

Great Jakes Marketing on

Successful brands are about something. To stand out, a brand needs to occupy a distinct place in the minds of consumers. This is called “market positioning,” and it’s the first step toward successfully marketing any product...more

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