Business Development, Algorithms

13 Outdated SEO Practices Lawyers Should Avoid

Good2bSocial on 10/14/2024

SEO is a constantly evolving science. That makes it hard to know which tactics are helpful, and which could actually be hurtful. It’s important to be up-to-speed on the latest algorithms and practices or you risk harming your...more

25 Years of Search Engine Optimization and Pay-Per Click Marketing for Law Firms

Legal Internet Solutions Inc. on 9/26/2024

This past spring, as the team at Legal Internet Solutions Incorporated (LISI) prepared to celebrate the agency’s 25th anniversary, conversations around the “office” (i.e., online – we are a remote workforce) often turned...more

E-E-A-T & YMYL Lawyers: Understanding Google Search Quality Rating Guidelines for Better Rankings

Legal Internet Solutions Inc. on 8/13/2024

Introduction to Google Search Quality Rating Guidelines - Google’s Search Quality Rating Guidelines are a set of criteria used to evaluate the quality of web pages and ensure that users find the most relevant and trustworthy...more

The Case for Empathy

Integreon on 8/9/2024

Good morning. Welcome back to Scaling Greatness, a newsletter from Integreon focusing on amplifying business excellence and innovation. Much ink has been spilled about the merits of ruthlessness in business....more

How Google’s New Algorithm Changes Can Boost Your Law Firm’s Online Presence

Good2bSocial on 7/3/2024

With Google constantly updating its search algorithms, staying ahead of the curve is more important than ever. Recently, Google has introduced significant changes aimed at tackling spammy, low-quality content on Search. But...more

The Thing Google Still Doesn’t Get About Law Firms

Omnizant on 4/5/2024

Google tries to connect searchers with the services they want. But when you want a lawyer and not a cheeseburger, Google doesn’t always do what it’s supposed to do....more

How AI is Revolutionizing SEO Strategies for Law Firms in 2024

Good2bSocial on 4/2/2024

The digital land rush for online visibility has law firms across the globe recalibrating their SEO strategies. In 2024, the search engine optimization (SEO) landscape is witnessing an unprecedented transformation, thanks to...more

How Law Firms Can Use AI Content Strategically to Satisfy Google’s Quality Standards

Good2bSocial on 3/14/2024

The rapid advancement of artificial intelligence (AI) has raised profound questions about the future of content creation, especially in the eyes of the Google search algorithm. With the tech giant’s explicit indications that...more

Open Hours and Your Firm’s Ranking in the Map Pack

Omnizant on 2/7/2024

Your local visibility on Google faces a new challenge, though it’s up to you whether this update is friend or foe to your firm. A recent Google algorithm update has turned the spotlight onto a crucial factor: your business...more

[Webinar] SEO For Lawyers in 2024: Standing Out in the Wild West of AI & Beyond - January 11th, 2:00 pm - 3:00 pm ET

Omnizant on 11/27/2023

Join us for an insightful webinar hosted by Omnizant’s Director of SEO, Emily Brady, as we kick off a New Year. During this session, Emily will take a look at the big SEO changes of 2023 and what it all means for your...more

10 Ways to Turn Around Your Law Firm’s Failing Website Traffic

Good2bSocial on 11/10/2023

Your website is a crucial part of your overall marketing strategy. Hopefully, you regularly track performance and know which metrics to watch. If so, you know the range of traffic that’s normal for your website. What should...more

Social Media Algorithms for Law Firms: What Legal Marketers Need to Know

Good2bSocial on 11/2/2023

The power of social media cannot be denied, but the landscape is complex and constantly changing. It’s easy to get frustrated with the various algorithms that control how much of your messaging gets to the masses. Every major...more

Unlocking the Potential of TikTok for Law Firms

Good2bSocial on 10/9/2023

With 1.7 billion users today, a growth of 17% from 2022, it’s safe to say TikTok is one of the fastest-growing social media platforms we’ve seen yet. And its unique biteable video format has permeated every level of the...more

12 Tips to Help Your Business Address Generative AI Risks

Carlton Fields on 10/5/2023

With generative AI becoming increasingly prevalent, businesses face a spectrum of opportunities, challenges, and risks. While some organizations have been quick to bring generative AI into the fold, the majority are still...more

A 9-Step Guide to Effective Content Marketing for Law Firms

Good2bSocial on 10/3/2023

Law firms are embracing digital marketing like never before. In an industry that used to rely almost solely on word of mouth, many firms have made important investments in the digital space – and that’s not going to slow...more

LinkedIn Best Practices: June 2023 Algorithm Update

Omnizant on 8/7/2023

As legal professionals, optimizing your LinkedIn presence is essential to grow your network, engage with potential clients, and showcase your expertise. The platform is moving away from casual, opinionated content and back...more

An Easy Beginner’s Guide to ChatGPT

McManis Faulkner on 7/18/2023

The Rise of ChatGPT: A Revolution in AI Interaction - What is ChatGPT and why is everyone talking about it? The use of Artificial Intelligence technology has evolved more quickly than anticipated, which has forced leading...more

Autonomous Akin Update - July 2023

Akin Gump Strauss Hauer & Feld LLP on 7/10/2023

Our newsletter reflects the focus of Akin’s cross-practice autonomous systems and advanced mobility team on developments in the regulatory, policy, trade, intellectual property, and cybersecurity and privacy spaces....more

How Google’s Core Algorithm Update Will Affect Law Firms in 2023

Good2bSocial on 3/21/2023

Google has confirmed that their March 2023 core algorithm update is now rolling out. Core algorithm updates affect search rankings greatly, so it’s important that SEO specialists and legal marketers stay up to date on this...more

Turning Content into Conversions in 5 Steps

Legal Internet Solutions Inc. on 2/24/2023

Choosing a law firm is not all that different to choosing any product or service such as a hotel, plumber, or even a new brand of shoes. When potential clients are looking for a law firm that is a good fit for them, they may...more

Implement These Strategies To Outsmart The LinkedIn Algorithm

Good2bSocial on 1/18/2023

You already know that LinkedIn is a critical platform for making connections and building your professional reputation as a lawyer in the online world. So you should look to set yourself apart as a thought leader by sharing...more

SEO for Law Firms: Do Search Rankings Drop After a Mobile Usability Fail?

Good2bSocial on 12/13/2022

By now, most people understand that mobile usability is a ranking factor for Google. Though we don’t know the exact details (because we don’t know the precise algorithm), we do know it’s something to pay attention to, along...more

Ask Me Anything: Building Your Personal Brand on LinkedIn

Legal Internet Solutions Inc. on 9/21/2022

Only 1% of LinkedIn’s 260 million monthly users share posts, and those 3 million or so users net 9 billion impressions. What does that mean? Almost no one is leveraging the power of the network, so those who do have a...more

A Beginner’s Guide to Online Marketing for Lawyers

Good2bSocial on 9/20/2022

Online marketing for lawyers presents many opportunities for lawyers to raise awareness of their firm and its practice groups, as well as to generate new business opportunities from prospects or existing clients. The...more

Business Development › Algorithms