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Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and... more +
Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and others with deep experience in biz dev for legal professionals  less -
Copo Strategies + Law Firm Editorial Service

The burden is on YOU to keep the readers of your content engaged

Copo Strategies + Law Firm Editorial Service on

When lawyers ask the readers of their marketing and business development content to parse legal jargon, jump through intellectual hoops, or simply wade through dense and uninteresting writing, they’ve failed....more

Copo Strategies + Law Firm Editorial Service

Plaintiffs’ firms often make this one mistake when talking to referral sources

Copo Strategies + Law Firm Editorial Service on

Effective referral marketing content for plaintiffs’ firms does more than tout gaudy numbers. When plaintiffs’ attorneys and their firms publish content—including thought leadership content—aimed at their referral sources...more

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