News & Analysis as of September 27, 2024

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Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and... more +

Turning Content into Connections: The Power of Relationship Marketing

International Lawyers Network on 2/13/2024

Ever feel overwhelmed by marketing jargon? You’re not alone. Let’s demystify some buzzwords and explore how you’re likely already engaging in effective relationship-building through your content. This all might sound a little...more

Lawyering 101: Marketing is in the Fine Print – How Every Interaction Shapes Your Brand

International Lawyers Network on 2/8/2024

Lawyers understand better than most the significance of words – after all, who comprehends more than a contract lawyer that a subtle clause can either seal or sabotage a deal?...more

Optimizing Your Law Firm’s Website for Voice Search

Omnizant on 7/26/2022

Hey Siri, Okay Google, Alexa…where can I find a good lawyer? Robot assistants have made verbal queries easier and more popular than ever. But what does this mean for attorney websites? Is it really necessary to optimize your...more

Podcasting for Law Firms: 8 Steps to Get Started

Good2bSocial on 2/15/2022

Did you know almost 60% of Americans listen to podcasts? Not only do podcasts provide audiences with a convenient means of consuming complex information, but they’re also an increasingly important channel for generating brand...more

6 Keys To A Successful Law Practice

Nancy Myrland - Myrland Marketing & Social... on 9/23/2019

In this blog post and podcast, I’ll discuss one way to tell if your practice is going to be successful, then I’ll offer 6 keys to building a successful law practice. The success of your legal practice is going to depend on...more

How To Start a Law Firm Without a Plan or Budget - Day 12: You Can't Do It All

Casetext on 9/20/2019

Welcome to Day 12! Lawyers are a lonely lot. The loneliest, in fact. Today we’ll cover why that’s so harmful to you and your clients, and we’ll make a plan to avoid it....more

How To Start a Law Firm Without a Plan or Budget - Day 11: Good marketing means less selling

Casetext on 9/19/2019

Let’s talk now about how you make it easy for your avatar to find you. After all, if you’re setting everything up to make that person happy, you have to be able to get together. You need to develop a marketing strategy. For...more

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