Business Development, Content Strategy, Search Engines

Mobile SEO for Law Firms

Good2bSocial on 9/10/2024

Have you ever wondered why your law firm’s site isn’t generating more traffic? It could be because you haven’t fully embraced mobile SEO—the process of optimizing your website to rank higher on search engine results pages...more

Understanding Search Volume

Omnizant on 9/9/2024

Law firms are fixated on it, your clients don’t know it exists—meet search volume, one of the most misunderstood aspects of SEO. Search volume is just one tool in your SEO toolkit. It’s a tricky tool, too, with inaccurate...more

Harnessing Long-Tail Keywords for Law Firms

Good2bSocial on 9/4/2024

Standing out in search engine results is crucial in the highly competitive legal industry. While many firms focus on broad keywords like “lawyer” or “legal services,” the real magic often lies in long-tail keywords. These...more

E-E-A-T & YMYL Lawyers: Understanding Google Search Quality Rating Guidelines for Better Rankings

Legal Internet Solutions Inc. on 8/13/2024

Introduction to Google Search Quality Rating Guidelines - Google’s Search Quality Rating Guidelines are a set of criteria used to evaluate the quality of web pages and ensure that users find the most relevant and trustworthy...more

How Law Firms Can Conduct Keyword Research to Boost Their Online Presence

Good2bSocial on 7/24/2024

In the legal industry, where every client matters, having a robust online presence can set your law firm apart from the rest. The secret to achieving this? Effective keyword research. By understanding and implementing...more

The Importance of Strategic Backlinks in Law Firm SEO

Good2bSocial on 7/19/2024

In the competitive world of legal services, one of the most effective ways to increase your law firm’s online visibility and attract potential clients is through search engine optimization (SEO). One of the most beneficial...more

The Power of the Rewrite

Omnizant on 7/15/2024

The best kept secret in content strategy is that you can drive additional traffic by simply improving and updating your existing content. A rewrite can be a highly valuable, highly underrated contribution to your SEO—if...more

How Google’s New Algorithm Changes Can Boost Your Law Firm’s Online Presence

Good2bSocial on 7/3/2024

With Google constantly updating its search algorithms, staying ahead of the curve is more important than ever. Recently, Google has introduced significant changes aimed at tackling spammy, low-quality content on Search. But...more

Mastering Content Mapping: A Strategic Approach to Boost SEO for Law Firms

Good2bSocial on 6/19/2024

Successful SEO content should act as a guide – not just around your website, but for users on their specific journey to answers and solutions. Visitors to your law firm’s website arrive with different intentions and levels of...more

How Google’s Search Generative Experience Impacts Zero-Click Searches and Solutions for Law Firms

Good2bSocial on 6/6/2024

The landscape of online search is constantly evolving, and one of the most significant recent developments is the rise of zero-click searches. Essentially, these are search results where Google provides the answer directly on...more

What Is Domain Authority and How Is It Relevant to Law Firms?

Good2bSocial on 5/10/2024

SEO is one of the most essential factors for successful digital marketing. Domain authority is a big component of SEO, as it measures how authoritative a website’s content is and search engines use that information to...more

Social Media Posts and Your Firm’s GBP

Omnizant on 4/30/2024

Google’s latest update now showcases your social media posts directly on your Business Profile. This means more exposure, more engagement and more opportunities for your business. Your social media presence is critical for...more

The Thing Google Still Doesn’t Get About Law Firms

Omnizant on 4/5/2024

Google tries to connect searchers with the services they want. But when you want a lawyer and not a cheeseburger, Google doesn’t always do what it’s supposed to do....more

How AI is Revolutionizing SEO Strategies for Law Firms in 2024

Good2bSocial on 4/2/2024

The digital land rush for online visibility has law firms across the globe recalibrating their SEO strategies. In 2024, the search engine optimization (SEO) landscape is witnessing an unprecedented transformation, thanks to...more

Stock Photos: Yay or Nay?

Omnizant on 3/22/2024

Stock photos are accessible, easy and pretty—what’s not to love? We know team or office photos are powerful on your Google Business Profile. We know a good profile photo is powerful. But did you know that photos can help or...more

How Law Firms Can Use AI Content Strategically to Satisfy Google’s Quality Standards

Good2bSocial on 3/14/2024

The rapid advancement of artificial intelligence (AI) has raised profound questions about the future of content creation, especially in the eyes of the Google search algorithm. With the tech giant’s explicit indications that...more

Domain Age as a Ranking Factor

Omnizant on 2/15/2024

Google has specifically stated that domain age doesn’t impact SEO—so why do older domains rank so well? What can younger firms do to compete? You may have heard our Director of SEO mention the longevity of a given domain...more

Open Hours and Your Firm’s Ranking in the Map Pack

Omnizant on 2/7/2024

Your local visibility on Google faces a new challenge, though it’s up to you whether this update is friend or foe to your firm. A recent Google algorithm update has turned the spotlight onto a crucial factor: your business...more

SEO for Law Firms: How to Build Topical Authority

Good2bSocial on 1/23/2024

Topical authority is important for legal marketers to understand if they hope to have a substantial web presence. As so much of the marketing for law firms revolves around thought leadership and sharing expertise, topical...more

Keyword Density—Does It Matter Anymore?

Omnizant on 1/10/2024

All hail the good news! Keyword density is no longer considered a ranking factor. But keywords can still make or break your digital marketing efforts. Here’s how....more

How Generative AI Is Reshaping Digital Strategies in 2024 with Leslie Richards, Chief Innovation Officer of Furia Rubel...

Furia Rubel Communications, Inc. on 1/9/2024

In this episode of On Record PR, Jennifer Simpson Carr goes on record with Leslie Richards, Chief Innovation Officer of Furia Rubel Communications, to discuss the biggest digital marketing trends to watch for in 2024 and the...more

Business Development › Content Strategy › Search Engines