Business Development, Marketing, Automation Systems

25 Years of Search Engine Optimization and Pay-Per Click Marketing for Law Firms

Legal Internet Solutions Inc. on 9/26/2024

This past spring, as the team at Legal Internet Solutions Incorporated (LISI) prepared to celebrate the agency’s 25th anniversary, conversations around the “office” (i.e., online – we are a remote workforce) often turned...more

The Only Thing Constant is Change

Legal Internet Solutions Inc. on 9/25/2024

This past spring, amidst the planning for our 25th-anniversary celebration, Team LISI took a moment to reflect on the significant changes in the digital marketing landscape over the past quarter century. Jason Lisi, our CEO...more

Law Firm Target Audience: Reaching Your Ideal Client

Good2bSocial on 8/30/2024

Does your law firm’s target audience – the people you’re currently reaching – represent the ideal client you want to attract? With so much going on in digital marketing, it’s easy to get caught up in counting the wrong...more

The Power of Email Marketing in Demand Generation for Law Firms

Good2bSocial on 8/14/2024

Where every click and keystroke can lead to a potential client, email marketing stands out as a powerful tool for law firms looking to generate demand. But what exactly makes email marketing so crucial in the legal sector?...more

Custom-Crafted Omnichannel Strategies for Law Firms

Good2bSocial on 4/25/2024

Law firms are realizing the need to adapt their marketing strategies to meet the changing expectations of their clientele. This is where omnichannel marketing emerges as a critical player in transforming the way legal...more

4 Ways AI Is Revolutionizing B2B Demand Generation for Lawyers

Good2bSocial on 2/20/2024

Business-to-business (B2B) demand generation in the legal industry is undergoing a significant transformation, thanks to artificial intelligence (AI). In a world where legal services are highly competitive, AI offers several...more

How Generative AI Is Reshaping Digital Strategies in 2024 with Leslie Richards, Chief Innovation Officer of Furia Rubel...

Furia Rubel Communications, Inc. on 1/9/2024

In this episode of On Record PR, Jennifer Simpson Carr goes on record with Leslie Richards, Chief Innovation Officer of Furia Rubel Communications, to discuss the biggest digital marketing trends to watch for in 2024 and the...more

Navigating the Marketing, Business Development and Sales Continuum

ClientsFirst Consulting on 11/17/2023

For years, law firm client development has evolved along a continuum, from marketing to business development to sales. While the individual paths may be distinct and may diverge in some areas, it’s vital to be able to...more

10 Tips to Maximize Marketing and Business Development Technology Value

ClientsFirst Consulting on 11/8/2023

Effectively leveraging marketing and business development technology is crucial for law firms looking to stay competitive and foster growth (which should be every law firm!). Marketing and business development...more

Five Ways to Use Advanced eMarketing and CRM Features in Business Development

ClientsFirst Consulting on 11/7/2023

Integrating eMarketing and CRM isn’t just a good-to-have feature in your marketing and business development efforts; it’s essential for optimizing client outreach and maintaining data quality. Nurturing and growing your...more

Trick or Treat: Six Data Quality Management Tricks to Treat Bad Data

ClientsFirst Consulting on 10/31/2023

As we prepare to hand out candy to the ghouls, ghosts, goblins, princesses or whatever may knock on our front doors, one thing that most firms aren’t prepared for is managing their data on a regular basis leaving their CRM...more

How to Rethink Your CRM as a Strategy, Not Just a Tool

ClientsFirst Consulting on 10/16/2023

CRM has traditionally been thought of as a tool, a piece of software, or even a glorified Rolodex. But if you look at how marketing technology has evolved over the years, it’s not just a CRM anymore....more

12 Reports to Enhance CRM Adoption and ROI

ClientsFirst Consulting on 10/11/2023

For many professional services firms, finding ways to demonstrate CRM value and encourage adoption is a constant struggle. System usage is rarely mandated, which means the marketing team is put in the difficult position of...more

What You Need to Know Before Building Your 2024 Law Firm Marketing Budget

Legal Internet Solutions Inc. on 8/31/2023

July 12, 2023 | Blog I still have a little trauma from this time of year: Budgeting Season. Despite the fact I love numbers and pouring over spreadsheets, the firm-wide marketing budget process is a beast unlike any other....more

Law Firms Should Leverage AI for SEO and Content Creation

Good2bSocial on 7/25/2023

Few things have disrupted the digital landscape in the ways that artificial intelligence will. AI-powered technology is quickly becoming one of the most powerful tools in a digital marketer’s arsenal. AI can be a valuable...more

The Benefits of Using HubSpot as Your Law Firm’s Marketing Software

Good2bSocial on 6/26/2023

You’ve probably seen some of our past posts on valuable marketing technology tools. The right technology is key in executing marketing that actually moves the needle. We like HubSpot in particular because it’s a comprehensive...more

Our 2023 HubSpot Tips Guide

Good2bSocial on 6/16/2023

HubSpot is a powerful tool that law firms of any size can use to level up their digital marketing. However, that doesn’t mean organizations always leverage HubSpot CRM or CMS to their full potential. If you need some...more

How to Clean Up Your HubSpot CRM Data

Good2bSocial on 6/6/2023

Many law firms struggle with keeping their CRM clean and accurate. It can be difficult to ensure information is entered properly, not duplicated, and comprehensive. Many sales and marketing departments simply don’t have the...more

15 Mistakes Lawyers Make on Social Media: A Guide for Effective Social Media Marketing

Good2bSocial on 5/25/2023

It’s important for lawyers to be active on social media. With nearly half of the world’s population using social media platforms, they’re a natural place to reach and influence prospective clients...more

HubSpot CRM for Law Firms: Best Practices for Success

Good2bSocial on 5/18/2023

HubSpot is one of the best CRM systems available. Paired with a robust inbound marketing platform, HubSpot makes it easier to increase your firm’s awareness and reduce the time spent tracking down data and contact...more

How Your Law Firm Can Benefit From HubSpot

Good2bSocial on 4/24/2023

HubSpot remains the premier CRM and marketing technology platform out there. With a functioning CRM system, a slew of marketing and business development tools, and a vast array of automated features, it’s no wonder HubSpot...more

Tips to Help Social Media Engagement

Good2bSocial on 4/17/2023

We’re living in the age of social media overload as usage numbers are higher than ever. In fact, half of the entire world’s population is active on social media (Statista)...more

Leveraging AI for Content Creation

Good2bSocial on 3/28/2023

AI is everywhere, including the world of content marketing. When it comes to creating great content, you can now rely on humans as well as machines. This is uncharted territory for most, but with a lot of opportunity. In this...more

Law Firm Content Marketing Trends to Follow in 2023

Good2bSocial on 1/6/2023

The new year is finally upon us. Hopefully, you’ve been following our content marketing blog and have taken away several great tips for starting 2023 off on the right foot. The new year is also a great time to review past...more

Top 8 Marketing Automation Tools for Law Firms in 2022

Good2bSocial on 11/10/2022

Marketing automation refers to the use of software and other technologies to automate repetitive tasks and improve the effectiveness of online marketing, including email, social media, websites, and any content you publish....more

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