News & Analysis as of September 18, 2024

C-Suite Executives

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Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and... more +

An Introduction to Scaling Greatness

Integreon on 5/13/2024

Good morning. Welcome to the first edition of Scaling Greatness, a newsletter from Integreon focusing on amplifying global business excellence and innovation....more

Why Clients Hate Your Content

Firesign | Enlightened Legal Marketing on 1/24/2023

Just 36 percent of C-level executives find professional services content to be “very valuable,” and the reviews are tougher from the legal department: Just 25 percent of in-house counsel say the same, according to a survey...more

Your Brand in Action: Biographies

Firesign | Enlightened Legal Marketing on 8/26/2021

In the business of law, the people are the products. Just as Nike shoes all carry a swoosh, your lawyer biographies should carry the firm’s brand identity with purpose, consistency and confidence. These documents may not...more

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Business Development › Marketing › C-Suite Executives

An Introduction to Scaling Greatness

Why Clients Hate Your Content

Your Brand in Action: Biographies

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