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Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and... more +
Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and others with deep experience in biz dev for legal professionals  less -
Good2bSocial

6 Pitfalls Law Firms Should Avoid When Choosing New Marketing Technology Solutions

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If you read our past post on what makes up a modern marketing technology stack, you know that thousands of platforms are available to help with virtually every facet of running your law firm’s day-to-day marketing. Moreover,...more

Good2bSocial

How Law Firms Can Stand Out with Effective Video Content on TikTok

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TikTok’s rapid rise in popularity has made it a must-use platform for marketers. However, a recent study reveals that many brands are not effectively leveraging TikTok. For law firms considering TikTok as part of their...more

Passle

Jim Newell & Liz Lockett of Buchanan Ingersoll & Rooney on Cultivating Collaboration: Buchanan's Secrets to Success - Passle's CMO...

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Effective collaboration within a firm is built on a foundation of teamwork, communication, and trust. But how can a firm create and sustain this kind of culture? At Buchanan Ingersoll & Rooney, a leadership team led by a CEO...more

Good2bSocial

Mobile SEO for Law Firms

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Have you ever wondered why your law firm’s site isn’t generating more traffic? It could be because you haven’t fully embraced mobile SEO—the process of optimizing your website to rank higher on search engine results pages...more

Omnizant

Understanding Search Volume

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Law firms are fixated on it, your clients don’t know it exists—meet search volume, one of the most misunderstood aspects of SEO. Search volume is just one tool in your SEO toolkit. It’s a tricky tool, too, with inaccurate...more

Good2bSocial

How Legal Marketers Can Measure Account-Based Marketing Success

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Measuring the effectiveness of your law firm’s account-based marketing (ABM) campaigns can be difficult—especially when you’re collaborating across several internal teams, leveraging multiple tools, and engaging with...more

Good2bSocial

Harnessing Long-Tail Keywords for Law Firms

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Standing out in search engine results is crucial in the highly competitive legal industry. While many firms focus on broad keywords like “lawyer” or “legal services,” the real magic often lies in long-tail keywords. These...more

Copo Strategies + Law Firm Editorial Service

Thought leadership is a potent client service tool you didn't know you had

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In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how thought leadership can be a client service tool that allows attorneys to answer their clients' questions and concerns...more

Good2bSocial

Law Firm Target Audience: Reaching Your Ideal Client

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Does your law firm’s target audience – the people you’re currently reaching – represent the ideal client you want to attract? With so much going on in digital marketing, it’s easy to get caught up in counting the wrong...more

Good2bSocial

Ways To Find External Sources For Your Law Firm’s Content

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In the legal industry, you’re essentially selling your knowledge. It’s important to create credible content that positions you as a thought leader -both to generate leads and to prove your trustworthiness. However, too many...more

Good2bSocial

How Law Firms Can Leverage New Features on Threads for Enhanced Social Media Engagement

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As social media continues to evolve, so too must the strategies that law firms use to engage with their audience. Meta’s Threads app has recently introduced a suite of new features that can be particularly beneficial for law...more

Legal Internet Solutions Inc.

Law Firm Website Design: A Service Evolution Retrospective

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This past spring, as the first signs of blooming flowers began to decorate Philadelphia’s tree-lined streets, TeamLISI was bustling with excitement and anticipation, planning for the grand celebration of our 25th anniversary....more

Good2bSocial

The Power of Email Marketing in Demand Generation for Law Firms

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Where every click and keystroke can lead to a potential client, email marketing stands out as a powerful tool for law firms looking to generate demand. But what exactly makes email marketing so crucial in the legal sector?...more

Copo Strategies + Law Firm Editorial Service

Science can't clone you, but your thought leadership content can

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In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how our thought leadership content allows us to be in multiple places at once, and how it works for us 24 hours a day, 7...more

Good2bSocial

How Law Firms Can Conduct Keyword Research to Boost Their Online Presence

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In the legal industry, where every client matters, having a robust online presence can set your law firm apart from the rest. The secret to achieving this? Effective keyword research. By understanding and implementing...more

Copo Strategies + Law Firm Editorial Service

Thought leadership provides air support for your business development ground game

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In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the relationship between lawyers' thought leadership content and their face-to-face business development efforts. == +...more

Good2bSocial

The Importance of Strategic Backlinks in Law Firm SEO

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In the competitive world of legal services, one of the most effective ways to increase your law firm’s online visibility and attract potential clients is through search engine optimization (SEO). One of the most beneficial...more

Integreon

This is the Headline

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Good morning. Welcome back to Scaling Greatness, a newsletter from Integreon focusing on amplifying business excellence and innovation. You’re exposed to hundreds of headlines daily. Every time you leave the house, you are...more

Omnizant

The Power of the Rewrite

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The best kept secret in content strategy is that you can drive additional traffic by simply improving and updating your existing content. A rewrite can be a highly valuable, highly underrated contribution to your SEO—if...more

Good2bSocial

How to Grow a Podcast Audience in 9 Easy Steps for Law Firms

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Podcasting has become an increasingly popular medium for law firms to share their expertise, connect with clients, and build their brands. However, growing a podcast audience can be challenging. Here are nine easy steps to...more

Good2bSocial

Instagram Strategies for Law Firms in 2024

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Instagram isn’t just a platform for personal connections—it’s a powerful tool for businesses, including law firms. With the right strategy, law firms can harness Instagram to reach new clients, engage with their community,...more

Good2bSocial

How Google’s New Algorithm Changes Can Boost Your Law Firm’s Online Presence

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With Google constantly updating its search algorithms, staying ahead of the curve is more important than ever. Recently, Google has introduced significant changes aimed at tackling spammy, low-quality content on Search. But...more

Copo Strategies + Law Firm Editorial Service

Don't chase eyeballs with your thought leadership. Chase these two things instead.

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In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers should focus on crafting thought leadership that wins their target audiences' hearts and minds instead of...more

Amundsen Davis LLC

Put Down Your Phone and Watch Those Texts: New Regulations Impacting Your Outreach to Customers, Clients and Contacts

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The speed, sophistication, and ease of a company’s communications or outreach with and to their customers or clients only continues to get better and better. Just ask your marketing and sales teams about the new technology or...more

Omnizant

Is Your Firm Suffering From Digital Decay?

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The Internet is literally held together by links. When this network of chains connecting one page to another page starts to fade away, established firms feel the brunt of the loss....more

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