News & Analysis as of September 18, 2024

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Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and... more +

The Power of Email Marketing in Demand Generation for Law Firms

Good2bSocial on 8/14/2024

Where every click and keystroke can lead to a potential client, email marketing stands out as a powerful tool for law firms looking to generate demand. But what exactly makes email marketing so crucial in the legal sector?...more

How AI is Revolutionizing SEO Strategies for Law Firms in 2024

Good2bSocial on 4/2/2024

The digital land rush for online visibility has law firms across the globe recalibrating their SEO strategies. In 2024, the search engine optimization (SEO) landscape is witnessing an unprecedented transformation, thanks to...more

Should Law Firms Use AI for Social Media?

Good2bSocial on 3/25/2024

In an increasingly digital world, it’s impossible to ignore the profound impact of social media on businesses, and law firms are no exception. The ability to connect with clients, showcase expertise, and even attract new...more

[Hybrid Event] Tech & Law (R)evolution: Cutting Edge Practices for Business Transformation and Advancement - October 20th,...

Nelson Mullins Riley & Scarborough LLP on 10/13/2023

With technology evolving at rapid speed, it is crucial to consider its role in your organization and how these advances impact your business. During the Tech & Law (R)evolution Conference, Nelson Mullins attorneys will...more

The ethics of lawyers using ghostwriters to write marketing content

Copo Strategies + Law Firm Editorial Service on 11/29/2022

Unless their local jurisdiction says otherwise, a lawyer’s ghostwritten marketing content is likely to pass ethical muster if they are involved in the drafting process....more

The Hidden Costs of DIY Lawyer Marketing

Firesign | Enlightened Legal Marketing on 11/3/2021

It may be tempting to take a do-it-yourself approach to law firm marketing, but hidden costs abound that can cost you significantly in time, money and effectiveness. Consider the math. In an analysis of hourly billing...more

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