Business Development, Marketing, Legal Operations

What Are the First Four Steps to CRM Success?

ClientsFirst Consulting on 4/10/2024

A CRM system is the foundation of any successful legal marketing and business development team. This tool allows the firm to efficiently manage and nurture relationships with clients and prospects, but there is an ongoing —...more

Don't be Content with Subpar Content: Five Content Marketing Best Practices

ClientsFirst Consulting on 1/18/2024

In the past, we have outlined eMarketing best practices, integrating your eMarketing system with other marketing technology, and even discussed using artificial intelligence in your email marketing strategy. However, if...more

Four Reasons a Law Firm Should Have a CRM Integration

ClientsFirst Consulting on 1/11/2024

Even though the law firm business model is built around forging strong relationships and lasting connections, there is probably no other industry with more disconnected data systems than legal....more

CLIENTSFirst Consulting’s Top Five Blogs and Videos of 2023

ClientsFirst Consulting on 1/4/2024

The world of marketing technology is ever-changing, and with these changes comes its own set of challenges and opportunities. This past year was no different. We saw more firms than ever before embracing new technologies such...more

Navigating the Marketing, Business Development and Sales Continuum

ClientsFirst Consulting on 11/17/2023

For years, law firm client development has evolved along a continuum, from marketing to business development to sales. While the individual paths may be distinct and may diverge in some areas, it’s vital to be able to...more

10 Tips to Maximize Marketing and Business Development Technology Value

ClientsFirst Consulting on 11/8/2023

Effectively leveraging marketing and business development technology is crucial for law firms looking to stay competitive and foster growth (which should be every law firm!). Marketing and business development...more

Five Ways to Use Advanced eMarketing and CRM Features in Business Development

ClientsFirst Consulting on 11/7/2023

Integrating eMarketing and CRM isn’t just a good-to-have feature in your marketing and business development efforts; it’s essential for optimizing client outreach and maintaining data quality. Nurturing and growing your...more

Trick or Treat: Six Data Quality Management Tricks to Treat Bad Data

ClientsFirst Consulting on 10/31/2023

As we prepare to hand out candy to the ghouls, ghosts, goblins, princesses or whatever may knock on our front doors, one thing that most firms aren’t prepared for is managing their data on a regular basis leaving their CRM...more

12 Reports to Enhance CRM Adoption and ROI

ClientsFirst Consulting on 10/11/2023

For many professional services firms, finding ways to demonstrate CRM value and encourage adoption is a constant struggle. System usage is rarely mandated, which means the marketing team is put in the difficult position of...more

How Small and Mid-Size Law Firms Can Use Artificial Intelligence in Their Marketing Efforts

ClientsFirst Consulting on 9/8/2023

In the rapidly evolving world of legal services, artificial intelligence (AI) is no longer just an emerging technology; it’s a pivotal force revolutionizing how law firms of all sizes operate and market themselves....more

Beware the 7 Deadly Sins of Law Firm Awards

Firesign | Enlightened Legal Marketing on 8/18/2023

For many law firms, it’s the thick of rankings season, as the third and fourth quarters bring a bevy of submission deadlines, from IP Stars to Legal 500 to Chambers USA. We pursue these programs – reputable recognitions...more

Seven Business Development and Marketing Success Strategies for Small and Mid-Size Law Firms

ClientsFirst Consulting on 7/19/2023

Small and mid-size law firms have many unique opportunities and challenges in the competitive legal industry ecosystem. Staying informed about the latest trends and adopting effective strategies is crucial for these firms...more

Six Ways Law Firms Can Use Artificial Intelligence in Their Marketing Technology Efforts

ClientsFirst Consulting on 7/17/2023

Artificial intelligence is here to stay and law firms would be wise to learn how to use AI tools to their advantage, particularly in their marketing and business development efforts. Small and mid-size law firms with limited...more

Establishing LinkedIn Thought Leadership for Law Firms

Good2bSocial on 5/5/2023

If you want to be seen as an expert in your space, LinkedIn is an important tool. One of the best ways to use this tool is to create proprietary thought leadership. Since LinkedIn is still the only business-first social...more

Integrated Marketing and Public Relations with Robyn Addis of Legal Internet Solutions Incorporated

Furia Rubel Communications, Inc. on 1/31/2023

In this joint episode of On Record PR and Legal Internet Solutions Incorporated (LISI)’s All the Things podcast, Gina Rubel goes on record with LISI COO and CMBDO Robyn Addis to talk about the latest trends impacting the...more

Why Clients Hate Your Content

Firesign | Enlightened Legal Marketing on 1/24/2023

Just 36 percent of C-level executives find professional services content to be “very valuable,” and the reviews are tougher from the legal department: Just 25 percent of in-house counsel say the same, according to a survey...more

Five Ways to Effectively Use Marketing Technology in 2023 and Beyond - Part 1

ClientsFirst Consulting on 1/20/2023

Chris Fritsch and Stefanie Marrone recently hosted a master class on tips and trends in marketing technology. They shared best practices for picking the right email marketing tool, how to redefine CRM adoption, the rise of...more

What are the Five Steps to Creating a Marketing Plan for Your Law Firm?

Legal Internet Solutions Inc. on 9/27/2022

Creating an effective marketing plan is essential to your firm’s success. It can generate awareness, educate prospects and clients, and drive new business to the firm. But crafting a marketing plan is more than adding all of...more

The Do’s and Don’ts of Data Cleaning - Don’t Drown in Bad Data

ClientsFirst Consulting on 9/20/2022

Bad CRM data can compound exponentially, impacting marketing and business development. It’s essential to understand the scope of your data problems and follow a plan for regular data cleaning....more

The Ultimate Guide to Law Firm LinkedIn Company Pages

Good2bSocial on 7/12/2022

LinkedIn Company pages are a powerful way to connect with your audience and strengthen your firm’s reputation. The platform now has 810 million users, so it’s the perfect way for firms to expand their reach. With so much...more

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