Business Development, Marketing, Outsourcing

Jose Casal Reflects on Living His Father's Dream and Creating a New Hispanic Culture in the U.S.
Hsu Untied interview with Andy Bradley, Partner at Gunderson Dettmer
Jim Newell & Liz Lockett of Buchanan Ingersoll & Rooney on Cultivating Collaboration: Buchanan's Secrets to Success - Passle's CMO Series EP155
How to Build Your Website with a Unique Point of Difference - Episode 4 of Passle's CMO Series Digital Masterclass
Passle's CMO Series REPRESENTS: Lucie Allen & Silvia Van den Bruel on Normalizing #MenopauseMatters
Thought leadership is a potent client service tool you didn't know you had
Hsu Untied interview with Al Araiza, Partner at Perkins Coie
Hsu Untied interview with John Hueston, Founding Partner at Hueston Hennigan
Leor Franks of Kingsley Napley on Stepping Up: The Journey from CMO to Board-Level Strategist - Passle's CMO Series Podcast EP154
Hsu Untied interview with Laurie McNamara, Partner at Wilson Sonsini
Hsu Untied interview with Bobby Malhotra, Partner at Winston & Strawn
PODCAST: Williams Mullen's Raising Capital 101: A Securities Podcast - Why Raise Capital?
Taking the Pulse of the Legal Industry Using High-Level Data: On Record PR
How Thought Leadership Determines Digital Success - Episode 3: Passle's CMO Series Digital Masterclass
Here's why Costco should inspire your thought leadership efforts
Clinton Gary of CREDO Consulting on Collaborative Growth: A Guide for CMOs and Managing Partners - Passle's CMO Series Podcast EP152
Hsu Untied interview with Scott Luftglass, Partner at Fried Frank
Hsu Untied interview with Bruce Byrd, General Counsel at Palo Alto Networks
EP2 CMO Series Digital Masterclass: Placing Thought Leadership At The Heart Of Your Online Brand
Tim Mullane of Wilson Elser on How to Align Budgets with Your Firm’s Growth Strategy - Passle's CMO Series Podcast

Biggest Challenges for Law Firm Marketers

Epiq on 7/17/2024

Marketing plays a more pivotal role today than ever before in driving success for law firms. But in a very conservative industry, an effective approach to fostering growth must be thoughtful and strategic....more

How Can Law Firms Leverage Outside Emarketing Experts?

ClientsFirst Consulting on 7/17/2024

A successful email marketing program is critical for law firms’ outbound marketing strategies and is proven to drive considerable ROI – some studies show that $1 spent in email marketing can deliver a $42 return....more

Top Five Myths About Outsourcing Marketing Technology and Data Quality Support

ClientsFirst Consulting on 2/22/2024

In today’s digital-first world, more and more law firms rely on their marketing technology infrastructure to improve client satisfaction, increase internal collaboration, and most importantly, reduce the amount of time...more

Metrics You Should Expect from Your Outsourced Creative Services Partner

Integreon on 2/2/2024

Outsourcing creative services is an effective model for marketing operations teams looking to extend their capabilities, streamline their processes, and tap into innovation. However, to ensure a successful partnership, it is...more

8 Benefits of Outsourcing Your Law Firm’s Social Media Management

Good2bSocial on 10/16/2023

The scope of social media management has expanded significantly in recent years. Many firms struggle to take advantage of all that social media has to offer, because they simply don’t have the time or resources to dedicate to...more

Seven Business Development and Marketing Success Strategies for Small and Mid-Size Law Firms

ClientsFirst Consulting on 7/19/2023

Small and mid-size law firms have many unique opportunities and challenges in the competitive legal industry ecosystem. Staying informed about the latest trends and adopting effective strategies is crucial for these firms...more

What is an Outsourced C.M.O. And Why Your Law Firm Doesn’t Need One

Legal Internet Solutions Inc. on 7/21/2022

It’s no secret that marketing is a critical component of any successful business. (Can I get an “AMEN”!?) And the most successful marketing leaders are empowered to make great things happen at their firms. Some law firms...more

Ask Me Anything: Outsourced Legal Marketing Services

Legal Internet Solutions Inc. on 1/20/2022

January 14, 2022 | Video LinkedIn Livestream More and more, law firms of all sizes are choosing to outsource some or all of their legal marketing. As leaders in Outsourced Legal Marketing Services, the LISI recently hosted an...more

5 Reasons to Outsource All, or Some, of Your Legal Marketing

Legal Internet Solutions Inc. on 1/17/2022

It’s no secret that the demand for digital marketing in the legal industry has skyrocketed in the last couple of years. Has this increased demand grown beyond the capabilities of your in-house team or the fee earner or...more

Outsourcing Marketing Technology Support To Boost Efficiency and Profits - Part 2

ClientsFirst Consulting on 3/17/2021

But Is Outsourcing Marketing Technology Right for Your Firm? There are many factors to consider before deciding to outsource CRM, eMarketing or Data Quality functions. To help determine if outsourcing marketing...more

Outsourcing Marketing Technology Support To Boost Efficiency and Profits - Part 1

ClientsFirst Consulting on 3/3/2021

But Is Outsourcing Marketing Technology Right for Your Firm? Smart leaders are always looking for ways to make their firms more efficient and profitable. Outsourcing some administrative functions, especially in areas...more

Top Benefits of Outsourcing Marketing Technology Support – Part 2: Is Outsourcing Right for Your Firm?

ClientsFirst Consulting on 4/17/2019

Outsourcing some marketing functions, especially in areas that involve technologies to support marketing and business development, can solve a number of problems and provide important benefits for your firm and team. In our...more

Law Firm Business Development: Is Marketing Department Outsourcing The New Black?

LawVision on 11/22/2016

Outsourcing a law firm’s back office functions like Finance or Information Technology (IT) certainly isn’t a new concept. However, as law firm leaders continue to seek ways to grow the firm’s bottom line and improve the...more

Database Marketing Outsourcing

Pillsbury - Global Sourcing Practice on 8/23/2013

Database marketing outsourcing is a strategic transaction for retailers. This type of outsourcing can facilitate the integration of diverse marketing channels (e.g., web, social media, catalog and in-store sales) and enable...more

Outsourcing Options and Opportunities - Part 1: Outsourcing Can Make Your Firm More Competitive

ClientsFirst Consulting on 1/17/2013

A recent article in the ABA Journal proclaimed, “Boom years for law firms were an aberration.” The article quotes information from a 2013 Client Advisory report from Hildebrandt Consulting and Citi Private Bank which predicts...more

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