Business Development, Marketing, Popular

Law Firm Target Audience: Reaching Your Ideal Client

Good2bSocial on 8/30/2024

Does your law firm’s target audience – the people you’re currently reaching – represent the ideal client you want to attract? With so much going on in digital marketing, it’s easy to get caught up in counting the wrong...more

Enhance Your Law Firm’s Online Presence with LinkedIn Company Pages

Legal Internet Solutions Inc. on 6/18/2024

Social media has become a social norm. According to Statista there are over 5 billion social media users. In 2023 alone, users spent 151 minutes on average on social media on a daily basis, nearly 2.5 hours of time scrolling...more

Maximizing Your Law Firm’s Marketing Strategy with Google Data Studio

Legal Internet Solutions Inc. on 11/20/2023

October 5, 2023 | Blog A good law firm’s marketing strategy has many aspects: content creation, keyword research, image sourcing, and social media. Creating these on a consistent basis will help your firm stand out from the...more

SEO and Social Media: How They Go Hand in Hand

Good2bSocial on 9/6/2023

SEO and social media are two of the most powerful tactics your law firm can leverage to attract and nurture qualified leads. But if you think of social media and law firm SEO as entirely separate, unrelated tools, you’re...more

Law Firms Should Leverage AI for SEO and Content Creation

Good2bSocial on 7/25/2023

Few things have disrupted the digital landscape in the ways that artificial intelligence will. AI-powered technology is quickly becoming one of the most powerful tools in a digital marketer’s arsenal. AI can be a valuable...more

Getting to Know Google Analytics 4 for Legal Marketers

Legal Internet Solutions Inc. on 6/28/2023

Why You Should Upgrade to Google Analytics 4 Google Analytics 4 (G.A.4.) has made waves since its launch, and Google has been nudging people to upgrade for the past two years. Why? Google is essentially making it mandatory to...more

The Benefits of Using HubSpot as Your Law Firm’s Marketing Software

Good2bSocial on 6/26/2023

You’ve probably seen some of our past posts on valuable marketing technology tools. The right technology is key in executing marketing that actually moves the needle. We like HubSpot in particular because it’s a comprehensive...more

The Ultimate Guide to Content Marketing for Law Firms in 2023

Good2bSocial on 6/23/2023

HubSpot is a powerful digital marketing platform, and they define content marketing as the “process of planning, creating, distributing, sharing, and publishing content via channels such as social media, blogs, websites,...more

15 Mistakes Lawyers Make on Social Media: A Guide for Effective Social Media Marketing

Good2bSocial on 5/25/2023

It’s important for lawyers to be active on social media. With nearly half of the world’s population using social media platforms, they’re a natural place to reach and influence prospective clients...more

Facebook Advertising for Lawyers: How to Reach Your Target Audience

Good2bSocial on 5/19/2023

Placing ads on Facebook is, without a doubt, one of the most effective advertising options on the Internet today. With the vast amount of incredibly detailed information Facebook can provide about its millions of users, the...more

Law Firm S.E.O. Best Practices, According to Google

Legal Internet Solutions Inc. on 5/8/2023

We’ve written about S.E.O. before, from getting started to structured data, and we will write about it again. S.E.O. is a big topic and it’s changing all the time. So, how are you supposed to digest all this S.E.O....more

The Best SEO Tools for Legal Marketing (Including Free Options)

Good2bSocial on 5/1/2023

Many firms struggle to make the decision between managing SEO in-house or outsourcing to an agency. If you plan to invest in resources to manage your own SEO strategy, you need to ensure those people have the proper tools at...more

Everything You Need To Know About Keyword Research

Good2bSocial on 4/18/2023

Keyword research is the foundation of an SEO strategy and other digital marketing efforts. Effective keyword research is essential if you want to reach a relevant audience online – or even be found online at all!...more

How to Level Up Your Law Firm’s Social Media Strategy for 2023

Good2bSocial on 3/23/2023

Social media marketing for law firms has several benefits and has become vastly popular. However, that means there’s more activity and competition than ever before, making it harder for law firms to stand out. Fortunately,...more

LEGAL MARKETING MOMENTS: Lawyers, I'm Going To Make Sales Very Easy For You

Nancy Myrland - Myrland Marketing & Social... on 2/13/2023

(2 minutes, 46 seconds) Welcome back to Legal Marketing Moments! Many lawyers cringe when the topic of selling or sales comes up. If I told you that you're in the position of selling every day of your life, does that make...more

Social Media Tools for Law Firms

Good2bSocial on 2/8/2023

Social media is increasingly important, but unfortunately using it has become increasingly time-consuming and complex. The more options there are, and the more features that platforms add, the more knowledge and resources it...more

Social Media Tips for Law Firms From Beginner to Advanced

Good2bSocial on 1/26/2023

No matter where you are in your legal marketing journey, you can learn new things. Whether you’re brand new to social media or just need some fresh inspiration to ramp up your law firm’s digital presence, take a look at the...more

Five Ways to Effectively Use Marketing Technology in 2023 and Beyond - Part 1

ClientsFirst Consulting on 1/20/2023

Chris Fritsch and Stefanie Marrone recently hosted a master class on tips and trends in marketing technology. They shared best practices for picking the right email marketing tool, how to redefine CRM adoption, the rise of...more

Implement These Strategies To Outsmart The LinkedIn Algorithm

Good2bSocial on 1/18/2023

You already know that LinkedIn is a critical platform for making connections and building your professional reputation as a lawyer in the online world. So you should look to set yourself apart as a thought leader by sharing...more

Law Firm Content Marketing Trends to Follow in 2023

Good2bSocial on 1/6/2023

The new year is finally upon us. Hopefully, you’ve been following our content marketing blog and have taken away several great tips for starting 2023 off on the right foot. The new year is also a great time to review past...more

How to Measure and Boost Law Firm Marketing ROI

Good2bSocial on 1/4/2023

You cannot simply run a digital marketing campaign for your law firm and then leave it alone. You need to pay attention to the results including return on investment (ROI), to determine whether the campaign was a success....more

Top 7 Legal Marketing Trends of 2022

Good2bSocial on 12/26/2022

Digital marketing is constantly evolving. Tactics that help firms find success in one year may not in others. As we watch 2022 come to an end, we can take stock of legal marketers’ most common tactics. Here is a summary of...more

What is Legal Marketing?

Legal Internet Solutions Inc. on 12/13/2022

In its most basic form, legal marketing is the process of promoting and selling legal services to potential clients. This can be done through traditional marketing channels like advertising, public relations, and networking,...more

Thought Leadership Tips from McGuireWoods, Sidley Austin, Ex-Kirkland, Winstead, and Arnold & Porter attorneys - Legally Contented...

Copo Strategies + Law Firm Editorial Service on 12/5/2022

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service and the host of Legally Contented, recaps Episodes 16, 19, 22, 25, and 27 of the podcast, and provides takeaways from each episode for lawyers and...more

Marketing for Small Law Firms in 2022: 20 Key Strategies for Success

Good2bSocial on 11/23/2022

If you’re part of a small law firm, creating an effective marketing strategy can be daunting. You may find it difficult to compete with the larger firms in your area with more marketing dollars to spend....more

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