Business Development, Marketing, Search Rankings

Understanding Search Volume

Omnizant on 9/9/2024

Law firms are fixated on it, your clients don’t know it exists—meet search volume, one of the most misunderstood aspects of SEO. Search volume is just one tool in your SEO toolkit. It’s a tricky tool, too, with inaccurate...more

How Law Firms Can Conduct Keyword Research to Boost Their Online Presence

Good2bSocial on 7/24/2024

In the legal industry, where every client matters, having a robust online presence can set your law firm apart from the rest. The secret to achieving this? Effective keyword research. By understanding and implementing...more

The Importance of Strategic Backlinks in Law Firm SEO

Good2bSocial on 7/19/2024

In the competitive world of legal services, one of the most effective ways to increase your law firm’s online visibility and attract potential clients is through search engine optimization (SEO). One of the most beneficial...more

The Power of the Rewrite

Omnizant on 7/15/2024

The best kept secret in content strategy is that you can drive additional traffic by simply improving and updating your existing content. A rewrite can be a highly valuable, highly underrated contribution to your SEO—if...more

How Google’s New Algorithm Changes Can Boost Your Law Firm’s Online Presence

Good2bSocial on 7/3/2024

With Google constantly updating its search algorithms, staying ahead of the curve is more important than ever. Recently, Google has introduced significant changes aimed at tackling spammy, low-quality content on Search. But...more

Mastering Content Mapping: A Strategic Approach to Boost SEO for Law Firms

Good2bSocial on 6/19/2024

Successful SEO content should act as a guide – not just around your website, but for users on their specific journey to answers and solutions. Visitors to your law firm’s website arrive with different intentions and levels of...more

What Is Domain Authority and How Is It Relevant to Law Firms?

Good2bSocial on 5/10/2024

SEO is one of the most essential factors for successful digital marketing. Domain authority is a big component of SEO, as it measures how authoritative a website’s content is and search engines use that information to...more

The Thing Google Still Doesn’t Get About Law Firms

Omnizant on 4/5/2024

Google tries to connect searchers with the services they want. But when you want a lawyer and not a cheeseburger, Google doesn’t always do what it’s supposed to do....more

Stock Photos: Yay or Nay?

Omnizant on 3/22/2024

Stock photos are accessible, easy and pretty—what’s not to love? We know team or office photos are powerful on your Google Business Profile. We know a good profile photo is powerful. But did you know that photos can help or...more

10 Ways to Improve Page Load Times with Website Design for Law Firms

Good2bSocial on 2/8/2024

Page speed is one of the most important components of your website. Not only does a faster load time improve the user experience, but it can also be viewed as a factor for search engines. If you’ve been looking for ways to...more

Open Hours and Your Firm’s Ranking in the Map Pack

Omnizant on 2/7/2024

Your local visibility on Google faces a new challenge, though it’s up to you whether this update is friend or foe to your firm. A recent Google algorithm update has turned the spotlight onto a crucial factor: your business...more

SEO for Law Firms: How to Build Topical Authority

Good2bSocial on 1/23/2024

Topical authority is important for legal marketers to understand if they hope to have a substantial web presence. As so much of the marketing for law firms revolves around thought leadership and sharing expertise, topical...more

Keyword Density—Does It Matter Anymore?

Omnizant on 1/10/2024

All hail the good news! Keyword density is no longer considered a ranking factor. But keywords can still make or break your digital marketing efforts. Here’s how....more

Click Through Rate as a Ranking Factor

Omnizant on 12/21/2023

The number of people clicking through to your website is obviously a key metric for the success of your business—but did you know click data is also a ranking factor on Google? Historically, Google has been pretty...more

SEO for Law Firms: 8 Critical SEO Trends to Know About for 2024

Good2bSocial on 12/21/2023

As we prepare to move into a new year, it’s important to take stock of the trends shaping future SEO activity. With the rise of AI, it’s becoming even more crucial for search engines to understand user intent, prioritize user...more

The Ultimate Guide to Law Firm SEO in 2024

Good2bSocial on 12/13/2023

What is SEO and Why Should Law Firms Use It? Search engine optimization (SEO) describes the tactics and strategies for optimizing a website to improve visibility on organic search. Search engine rankings are crucial for...more

Branded PPC Campaigns for Your Law Firm

Omnizant on 12/6/2023

PPC, or Pay Per Click, campaigns can be highly effective for managing your online reputation. Specifically, branded PPC can be a strategic investment that yields substantial rewards with minimum spend—if you do it under the...more

From Search Rankings to Revenue

Omnizant on 12/5/2023

Ranking high in the SERP is a serious accomplishment, but rankings won’t pay the bills. Unfortunately, it’s all too easy to congratulate yourself on ranking without correlating it with revenue—and many SEO agencies fail to...more

6 Tips for Starting Your Firm’s Podcast Adventure

Legal Internet Solutions Inc. on 11/22/2023

Every day, thousands of people are turning to podcasting as a way to grow their businesses, make new connections, and gain exposure. A recent survey by Techsurvey found that 33% of Americans are listening to podcasts at least...more

Maximizing Your Law Firm’s Marketing Strategy with Google Data Studio

Legal Internet Solutions Inc. on 11/20/2023

October 5, 2023 | Blog A good law firm’s marketing strategy has many aspects: content creation, keyword research, image sourcing, and social media. Creating these on a consistent basis will help your firm stand out from the...more

Does My Law Firm Need a New Website or Just a Different SEO Approach?

Omnizant on 9/28/2023

If websites were like watches, you could peer inside to find out what’s going on with the mechanics. However, online marketing and SEO rely on many more moving pieces than a standard timepiece—and it can be pretty tricky to...more

Content Cannibalization and SEO for Lawyers: What You Need to Know

Omnizant on 9/18/2023

No, this will not be a history lesson in the Donner Party. Instead, we’re delving into a modern dilemma that lawyers aiming to conquer the web need to understand: keyword cannibalization....more

How to Find Legal Directories for Off-Page SEO

Good2bSocial on 9/13/2023

Search engine optimization is as much about what happens off of your website as what happens on it. Most people think of “SEO” as mainly what happens on-page – but off-page is just as important. In this post, we are covering...more

How Long Does SEO Take for Law Firms?

Omnizant on 8/31/2023

SEO requires patience—but that doesn’t mean you should be left wondering when you’ll get a return on your investment. Luckily, you don’t need to be a professional marketer to understand the basics of SEO factors and how...more

How to Check Your Technical SEO and Steps You Can do to Improve It

Good2bSocial on 8/8/2023

Technical SEO has a huge impact on law firm websites and their performance in search engines. If technical elements of your website are not in line, then Google is not able to access your pages, and thus will not be able to...more

Business Development › Marketing › Search Rankings

"My best business intelligence, in one easy email…"