News & Analysis as of September 18, 2024

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Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and... more +

LinkedIn Matched Audiences: LinkedIn’s Secret Advertising Weapon for Law Firms

Good2bSocial on 6/21/2024

LinkedIn Marketing Solutions offers a robust platform for law firms to reach existing and potential clients. Particularly, LinkedIn Matched Audiences are a set of targeting options that enable you to to combine your law firm...more

How To Personalize Your Account Based Marketing - Update

Good2bSocial on 5/28/2024

Many law firms depend on Account Based Marketing (ABM) as a critical component of their business development strategy. Account-based marketing focuses on delivering personalized and highly relevant messaging and content to a...more

Mastering Demand Generation Marketing: Fundamental Techniques for Lawyers

Good2bSocial on 3/6/2024

It’s unlikely that clients who have never heard of your firm will come knocking at your door. The reality is that you need to make sure prospects are aware of your services, while at the same time making sure they know how...more

8 Tips for Lawyers on Writing the Perfect Social Media Bio

Good2bSocial on 2/5/2024

When it comes to setting up a social media presence, one of the areas that most lawyers overlook is the bio section of the various social platforms. The bio section is often filled out almost without a thought, in haste, and...more

Facebook Advertising for Lawyers: How to Reach Your Target Audience

Good2bSocial on 5/19/2023

Placing ads on Facebook is, without a doubt, one of the most effective advertising options on the Internet today. With the vast amount of incredibly detailed information Facebook can provide about its millions of users, the...more

Important Questions For Your Digital Marketing Agency

Good2bSocial on 3/6/2023

How do you choose the right digital marketing agency for your law firm? Selecting a legal marketing agency to work with can be one of the most important decisions you will make. The right agency can boost the effectiveness of...more

Lead Generation for Lawyers: The Best Campaigns for Every Channel

Good2bSocial on 10/4/2022

Lead generation for lawyers is one of the most important things you can spend time on. There’s no one-size-fits-all approach. Instead, savvy marketers will create a strategy based on proven channels and an effective...more

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