News & Analysis as of October 19, 2024

Technology

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How Law Firms Can Integrate Their TikTok and HubSpot Accounts

Good2bSocial on 5/23/2024

In today’s digital era, law firms are continually searching for innovative ways to connect with potential clients and streamline their marketing efforts. One recent advancement that offers a significant boost in this area is...more

CLIENTSFirst Consulting’s Top Five Blogs and Videos of 2023

ClientsFirst Consulting on 1/4/2024

The world of marketing technology is ever-changing, and with these changes comes its own set of challenges and opportunities. This past year was no different. We saw more firms than ever before embracing new technologies such...more

Tips and Trends in Thought-Leadership Marketing

JD Supra Perspectives on 12/1/2023

Adrian Lürssen, co-founder and VP of strategic development at JD Supra, rejoins the Thought Leadership Project to discuss tips and trends for thought-leadership marketing as we look ahead to 2024. Adrian, Jay Harrington and...more

Omnichannel Marketing

Cornerstone Research on 11/1/2023

In this post, we will discuss how the internet and e-commerce have prompted some firms to try to adapt their marketing strategies; the implications of these changes on purchase drivers and consumer information sources; and...more

[Hybrid Event] Tech & Law (R)evolution: Cutting Edge Practices for Business Transformation and Advancement - October 20th,...

Nelson Mullins Riley & Scarborough LLP on 10/13/2023

With technology evolving at rapid speed, it is crucial to consider its role in your organization and how these advances impact your business. During the Tech & Law (R)evolution Conference, Nelson Mullins attorneys will...more

Here’s a four-part framework for using AI in your content creation process

Copo Strategies + Law Firm Editorial Service on 7/26/2023

There are opportunities throughout the writing process for humans to partner with AI. Here’s how to think about that division of labor. Today, and certainly for the foreseeable future, more and more attorneys, law firms,...more

Seven Business Development and Marketing Success Strategies for Small and Mid-Size Law Firms

ClientsFirst Consulting on 7/19/2023

Small and mid-size law firms have many unique opportunities and challenges in the competitive legal industry ecosystem. Staying informed about the latest trends and adopting effective strategies is crucial for these firms...more

Integrated Marketing and Public Relations with Robyn Addis of Legal Internet Solutions Incorporated

Furia Rubel Communications, Inc. on 1/31/2023

In this joint episode of On Record PR and Legal Internet Solutions Incorporated (LISI)’s All the Things podcast, Gina Rubel goes on record with LISI COO and CMBDO Robyn Addis to talk about the latest trends impacting the...more

Getting Engaged: Enticing Lawyers to Commit to Marketing Technology – Part 2

ClientsFirst Consulting on 3/20/2020

The Perfect Partner/Provider - The beauty of technology is that it can do so many things. The problem with technology is…it can do so many things. But for technology to succeed, it has to satisfy a need....more

Podcasts Take Professional Marketing by Storm

Furia Rubel Communications, Inc. on 11/11/2019

The Facts About Podcasting - Podcasts have become more popular than watching videos, reading electronic newsletters, and viewing television. For many professionals, they are used as a successful marketing and business...more

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