News & Analysis as of September 18, 2024

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Video Marketing Strategies for Law Firms in 2024

Good2bSocial on 4/4/2024

The role of video marketing has evolved significantly over the last decade, and many law firms have already recognized the power and potential it holds for client engagement and trust-building. In a digital era where visual...more

Video Content Falling Flat? Tips to Turn It Around

Omnizant on 2/8/2024

Videos are a powerful way to connect with potential clients. However, we hear from a lot of lawyers that video marketing takes too much effort and it doesn’t yield results. As a form of content marketing, we think videos...more

12 Fundamental Video Marketing Tips for Law Firms

Good2bSocial on 7/18/2023

Video marketing has become essential, but quality is still more important than quantity. Simply developing videos to reach your audience isn’t enough – videos need to resonate with viewers in order to move the needle for your...more

Video Marketing for Law Firms: 10 Techniques That Will Drive Success

Good2bSocial on 2/3/2023

Video is huge, and only getting bigger. In fact, 78% of people watch online videos every week, and 55% view online videos every dayvideo marketing for law firms (HubSpot). In 2023, online video is expected to account for...more

Top 7 Legal Marketing Trends of 2022

Good2bSocial on 12/26/2022

Digital marketing is constantly evolving. Tactics that help firms find success in one year may not in others. As we watch 2022 come to an end, we can take stock of legal marketers’ most common tactics. Here is a summary of...more

Camera Shy? 5 Tips to Help You Create Better Videos at Your Office

Omnizant on 11/28/2022

Videos are powerful—but cameras can fluster even the most confident legal professional. Don’t let your fear stop you from exploiting this potent communication tool! Before you hit record, try these basic tips to get your body...more

Ask Me Anything - Writing Marketing Content

Legal Internet Solutions Inc. on 11/21/2022

Content takes a lot of forms. Blogs. Emails. Social media posts. Press releases. News items. Attorney bios. And so much more. But where to start?...more

20 Ways to Accelerate Business Development for Lawyers

Good2bSocial on 9/1/2022

The business world today is hyper-focused on digital connectedness, particularly during the pandemic. Lawyers are traditionally reliant on in-person business development, networking, and word-of-mouth. However, the days of...more

10 of the Most Underrated Tactics for Marketing Law Firms

Good2bSocial on 7/26/2022

Marketing is constantly evolving. Many times, it’s easy to know what works and what doesn’t and to stick with what’s familiar. The only problem with going that route is that you might be leaving opportunities on the table....more

20 Tactics for Marketing a Law Firm

Good2bSocial on 7/15/2022

Digital marketing can do incredible things for your law firm. The downside is that everyone knows that by now. The online space is crowded with attorneys marketing their practice. So how can you increase your law firm’s...more

7 Simple Attorney Marketing Hacks

Good2bSocial on 6/22/2022

The digital marketing landscape is constantly evolving. Every year we learn about new strategies and tactics to help best position your firm online. However, when it comes to boosting online performance, there are a few...more

Incorporating Graphics Into Your Marketing Content

Legal Internet Solutions Inc. on 6/21/2022

Hi, I’m Lauren Forbes, the Social Media + Marketing Manager at LISI, a digital agency that specializes in law firms and legal service providers. Today, let’s talk about incorporating graphics into your marketing content....more

5 Website Design Ideas to Consider for Your Law Firm

Legal Internet Solutions Inc. on 4/27/2022

A website is often a potential client’s first solid impression of any business, including law firms. Therefore, it is important that the design of the website be visually appealing and convey the competence of the firm. Here...more

Law Firm Video Marketing: 9 Steps to Get Started

Good2bSocial on 3/30/2022

Pretty much everyone spends at least a few minutes of their day watching video. Over 75% of Americans over 15 are on YouTube now, and the site is the most popular after Google. The potential to reach such a huge audience is...more

The Best Social Media Platforms for Video

Good2bSocial on 3/1/2022

Video and social media go hand-in-hand. According to HubSpot’s 2021 State of Marketing Report, video is the top content marketing strategy, while social media was the top marketing channel. Facts like these – along with the...more

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