Business Development, Marketing, Young Lawyers

Your Professional Identity: Personal Branding in the Legal Industry

International Lawyers Network on 2/23/2024

Over the last few years, we have offered a program to our young lawyers, which is an introduction to the ILN that includes networking opportunities, business development, and presentations on international business....more

Want your written thought leadership to actually be read? Make sure it packs this 1–2–3 punch

Copo Strategies + Law Firm Editorial Service on 1/10/2024

A catchy title, compelling introductory paragraph(s), and substantive subheadings are the surefire way to get people to read your thought leadership content. As you yourself have surely noticed, we are all way too busy today...more

CMO Series EP94 - Katie Munroe of Zuckerman Spaeder on Creating a Culture of Client Service Straight out of the Gate

Passle on 5/18/2023

By shifting the business development mindset from asking for work to offering assistance with problem-solving, you will not only deepen relationships, but improve your likelihood of generating new business. Whether a new...more

Content is how B2B lawyers get in the “build your book of business” game

Copo Strategies + Law Firm Editorial Service on 8/4/2022

We’ve heard throughout our lives that we can’t win a game if we aren’t on the field. We’ve most likely heard this in connection with sports, but figuratively speaking, this concept applies to many other areas of our lives....more

Social Media Marketing for Attorneys: 10 Tips for Writing Engaging Social Media to Promote Your Content

Good2bSocial on 6/8/2022

Social media is geared toward people who scroll. How can you turn scrollers into readers? It’s important to ensure your social media content previews entice users to view the full-length content. Here are ten tips to help...more

A Simple Content Distribution Plan for Busy Attorneys

Legal Internet Solutions Inc. on 2/16/2022

Attorneys are busy. Client demands are constant, and non-billable work like marketing and business development often fall to the wayside. But maximizing your time and being efficient with your marketing is imperative to...more

Fixing the Two Biggest Networking Blunders that Lawyers Make

International Lawyers Network on 2/13/2020

None of us are perfect networkers/relationship builders. Yes, it seems to come more easily to some than to others, but it’s not an exact science. For the most part, it’s an ever-adapting process that we’re constantly...more

13 Best Practices for Attending Conferences

International Lawyers Network on 12/11/2019

There are only a few weeks left in the year, and although conferences are winding down, you may be planning your 2020 calendar already (or getting in a few last networking opportunities!). Even when you’re an old hand at...more

The 3 Main Reasons For Using LinkedIn

Nancy Myrland - Myrland Marketing & Social... on 11/21/2019

How many times have you gone to an event, maybe a conference or a business after hours, or even just a social event with friends, and a new acquaintance sends you an invitation to connect on LinkedIn? You might have seen the...more

Networking: Planning, Persistence, and Practice

McManis Faulkner on 8/28/2018

Do not just attend an event - attend with purpose. To go with purpose means setting goals. Clearly, you want to enjoy your time but you hope to have ROI too. Look ahead to see what you need to accomplish before, during,...more

Make Blogging A Reality At Your Firm

McManis Faulkner on 8/22/2017

If your goal is to start a firm blog this year, I wish you great success. In my experience, blogging does not come naturally to law firms but it has value. It may take more than one mention of your project to get it off the...more

Law Firm Business Development: Be Confident and ASK

LawVision on 10/20/2016

Speaking with a client today, I was reminded of one of the most common mistakes lawyers make when it comes to business development. They forget to ask for the business. My client, a young partner with an outstanding book of...more

New to Chambers? 6 Ways to Streamline the Process AND Improve Results

Knapp Marketing on 10/14/2016

It’s that time of year again! Submission dates for various practice areas and states for Chambers USA are due in the Fall, and Knapp Marketing gets many inquiries from law firms asking for guidance in the process. For firms...more

Build Your Network Like a Roman: Now…Before You Need It

LawVision on 5/6/2016

During the early days of the Roman Empire, the Romans lost a war. They lost because they couldn’t support and resupply their armies out in the marshlands between Rome and their allies in Capua. Thirty years later, hostilities...more

Law Firm Business Development: Should you conduct a Go-To-Market Assessment?

LawVision on 3/22/2016

Is your firm missing its revenue targets? Is firm leadership struggling with marketing and business development investment decisions? Is it clear to the lawyers what the marketing and business development department can do...more

The ONE Thing You Must Do In Your Practice Every Day

Nancy Myrland - Myrland Marketing & Social... on 1/12/2016

You already know that you have to turn on the lights in your office. You have to turn on your laptop. You have to wake up the copier. You have to pay your bills. …and dozens of other duties that...more

The Roundup: This Week’s Recommended Reading

Law School Toolbox on 5/26/2014

Welcome to The Roundup for the week ending May 23. We have lots of thought-provoking pieces to share. Taking the July Bar Exam? Congratulations to those of you graduating law school this semester! If you’re taking...more

Infographic: The Use Of Images From The Web On Your Site, Newspaper Or Broadcast

Gray Reed on 4/18/2014

We created this infographic for some of our media clients to give them a one-page cheat sheet on the analysis they need to do when trying to decide whether they can use an image from the internet in a pinch....more

New Lawyers Need to Understand the Business of Law to Succeed in Private Practice

JD Supra Perspectives on 3/11/2014

A position in a law firm not only requires performing well for the attorneys you are working for and ultimately the clients, but understanding and embracing the business of law....more

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