News & Analysis as of September 18, 2024

Business Development › Rebranding

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CMO Series EP131 - Noni Garratt-Wall of Charles Russell Speechlys on The Art Of A Law Firm Rebrand

Passle on 2/13/2024

Ensuring that clients align with a firm's values is vital for a successful legal rebrand. Actively listening to clients, crafting compelling brand narratives, and fostering a cohesive firm culture, all contribute to a brand...more

Twitter's Recent Rebrand: A Guide to Keeping Your Trademark Rights Alive

Baker Donelson on 8/16/2023

It has been hard to miss the headlines about Twitter's recent rebrand to "X," from the dozens of articles questioning why Twitter would ditch its name and well-known blue bird logo to the drama surrounding the large-flashing...more

Behind the Scenes of a Legal Rebrand with Erica Roman of Cole Schotz - Passle's CMO Series Podcast

Passle on 6/21/2023

Rebrands. They can be some of the most exciting and challenging projects a legal marketer can take on. On today’s episode of the CMO Series, Charles Cousins is lucky to welcome someone who has recently completed a...more

Rebranding Roadmap – A Checklist for Changing Brand Names and Company Names

Faegre Drinker Biddle & Reath LLP on 3/25/2021

So you’re thinking about changing your company name, brand, or both. We usually like to allow at least a few months to identify the new name and initiate protection. To help you plan, here’s a high-level overview of...more

Rebranding or launching a new product in the CPG space? Don’t neglect intellectual property

International Lawyers Network on 6/16/2020

The coronavirus pandemic has presented many challenges for those in the consumer packaged goods (CPG) space, and beyond. Supply chain disruptions, rapid migration of point-of-sale from brick-and-mortar outlets to online...more

How to Celebrate a Law Firm Anniversary Right

Knapp Marketing on 7/31/2019

An anniversary milestone is a major accomplishment for any law firm. Whether you’re celebrating 5, 10, or 20 years, it’s a testament to your firm’s survival in a highly competitive market. Commemorating that does as much to...more

When It Is Time To Rebrand Your Law Firm

Stange Law Firm, PC on 10/19/2018

When you begin your marketing efforts for your law firm, you might have begun advertising with a particular message or theme in mind. You might have begun with particular images or logos. Your advertising might have a...more

Rebranding Your Law Firm: How a 150-Year-Old Firm Gave Itself a Makeover

JD Supra Perspectives on 3/24/2017

New look. Same promise. And how to get there....more

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Business Development › Rebranding

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