Business Development, Relationship Development, Websites

Google Analytics 4 for Law Firms

Good2bSocial on 8/8/2024

Google Analytics is a powerful tool that provides valuable insights into your website’s performance. For law firms, this can be a game-changer. In this blog post, we’ll explore how to leverage Google Analytics 4 (GA4) to...more

Content Distribution—Think Bigger

Omnizant on 3/25/2024

Law firms invest heavily in producing regular blog content, yet often fall short when it comes to maximizing its impact. Smart content distribution can help you get the most eyes on your expertise. Even great content won’t...more

One More Thing | Getting Nerdy About Data with Andrew Hutchinson

Legal Internet Solutions Inc. on 11/28/2023

Hey, podcast listeners. Welcome back to LISI’s, All the Things podcast. I’m your host this week, Robyn Addis, chief operating officer and chief marketing and business development officer at LISI. This week’s episode, One More...more

Threads Is Taking on Twitter —Should Attorneys Be Using It?

Omnizant on 7/20/2023

Threads is the newest app from Meta/Instagram/Facebook—and it’s super hot right now. But before you hop on the bandwagon, make sure you know what to expect. We know that social media can be a great place for lawyers to stand...more

Podcast Episode 183: Initiating Change

Good2bSocial on 6/27/2023

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Paula Zirinsky, co-founder and Chief Strategist of Structura Strategy Group, a professional services marketing advisory. She is known for her expertise in...more

A Comprehensive Guide to Hiring a Content Marketing Company for Law Firms

Good2bSocial on 5/24/2023

Content marketing has become an essential arrow in a legal marketers’ quiver. Content marketing is the modern way to get new leads, drive traffic to your digital presence, and nurture client relationships. However, creating...more

Turning Content into Conversions in 5 Steps

Legal Internet Solutions Inc. on 2/24/2023

Choosing a law firm is not all that different to choosing any product or service such as a hotel, plumber, or even a new brand of shoes. When potential clients are looking for a law firm that is a good fit for them, they may...more

Social Media Tips for Law Firms From Beginner to Advanced

Good2bSocial on 1/26/2023

No matter where you are in your legal marketing journey, you can learn new things. Whether you’re brand new to social media or just need some fresh inspiration to ramp up your law firm’s digital presence, take a look at the...more

What is Legal Marketing?

Legal Internet Solutions Inc. on 12/13/2022

In its most basic form, legal marketing is the process of promoting and selling legal services to potential clients. This can be done through traditional marketing channels like advertising, public relations, and networking,...more

Marketing for Small Law Firms in 2022: 20 Key Strategies for Success

Good2bSocial on 11/23/2022

If you’re part of a small law firm, creating an effective marketing strategy can be daunting. You may find it difficult to compete with the larger firms in your area with more marketing dollars to spend....more

10 Compelling Calls-to-Action (CTAs) for Law Firm Blogs

Good2bSocial on 11/21/2022

Legal marketers have to accept that not every website visitor will convert into a client. At least not right away. Even if you have qualified traffic coming in, some people are bound to leave your site without contacting you....more

Top 8 Marketing Automation Tools for Law Firms in 2022

Good2bSocial on 11/10/2022

Marketing automation refers to the use of software and other technologies to automate repetitive tasks and improve the effectiveness of online marketing, including email, social media, websites, and any content you publish....more

The case for your law firm creating bingeable thought leadership content

Copo Strategies + Law Firm Editorial Service on 11/8/2022

Like streaming services and professional content creators, law firms can create bingeable thought leadership content that wins over clients and referral sources. When I say bingeable content, I know the first thing you think...more

12 Online Law Firm Marketing Tips

Good2bSocial on 10/3/2022

If obtaining new business and contributing to your firm’s bottom line is part of your job, then you already know that digital marketing is crucial to growth. Online marketing in all its forms is essential to appealing to the...more

Law firms face gigantic challenges of business development, efficiency and burnout. Thankfully, there’s a solution.

Array on 9/27/2022

We need to do it all. That’s the message thrumming deep in your mind, day in and day out. As a lawyer, paralegal or supervisor in the field, you know the responsibilities pressing in on all sides. We need to do it...more

5 Things to Think About For Your 2023 Law Firm Marketing Budget

Legal Internet Solutions Inc. on 9/8/2022

I love doing these annual posts, as it gives me a chance to go back and reflect on my predictions, both what came to pass and what never materialized....more

Attorney Website Design: Leading with Empathy

Omnizant on 7/28/2022

Digital marketing is about generating leads and drumming up business—and often, there’s not much room in the conversation for empathy. Web visitors represent dollar figures, right? Is there even a metric for empathy? Good...more

The Ultimate Guide to Law Firm Internet Marketing

Good2bSocial on 5/24/2022

The internet is a huge environment and growing every day. Almost 5 billion people throughout the world use the internet, and marketing experts know that meeting your target audience where they are is crucial. Here’s what...more

Law Firm SEO: 10 Important Trends to Follow

Good2bSocial on 4/19/2022

2022 is well underway. Now is a great time to evaluate how SEO has been going: where should you focus more time, talent, and resources? What trends have you noticed and which ones do you need to pay attention to? Here, we...more

28 of the Best SEO Tools for Monitoring Your Law Firm Website

Good2bSocial on 4/13/2022

Search engine optimization is incredibly complex and always changing. Just when you think you’ve got ranking figured out, a new algorithm changes things. It doesn’t help that so much of the ranking information is secret,...more

5 Development Trends to Keep Your Website Competitive in 2022

Legal Internet Solutions Inc. on 4/7/2022

Smart law firms know they need to stay ahead of the curve when it comes to website development. Here are five trends that you should consider in order to keep your website looking professional – and modern. Personalized...more

The Hidden Costs of DIY Lawyer Marketing

Firesign | Enlightened Legal Marketing on 11/3/2021

It may be tempting to take a do-it-yourself approach to law firm marketing, but hidden costs abound that can cost you significantly in time, money and effectiveness. Consider the math. In an analysis of hourly billing...more

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