Business Development, SEO, Content Marketing

Mobile SEO for Law Firms

Good2bSocial on 9/10/2024

Have you ever wondered why your law firm’s site isn’t generating more traffic? It could be because you haven’t fully embraced mobile SEO—the process of optimizing your website to rank higher on search engine results pages...more

Understanding Search Volume

Omnizant on 9/9/2024

Law firms are fixated on it, your clients don’t know it exists—meet search volume, one of the most misunderstood aspects of SEO. Search volume is just one tool in your SEO toolkit. It’s a tricky tool, too, with inaccurate...more

Harnessing Long-Tail Keywords for Law Firms

Good2bSocial on 9/4/2024

Standing out in search engine results is crucial in the highly competitive legal industry. While many firms focus on broad keywords like “lawyer” or “legal services,” the real magic often lies in long-tail keywords. These...more

Law Firm Website Design: A Service Evolution Retrospective

Legal Internet Solutions Inc. on 8/15/2024

This past spring, as the first signs of blooming flowers began to decorate Philadelphia’s tree-lined streets, TeamLISI was bustling with excitement and anticipation, planning for the grand celebration of our 25th anniversary....more

The Power of Email Marketing in Demand Generation for Law Firms

Good2bSocial on 8/14/2024

Where every click and keystroke can lead to a potential client, email marketing stands out as a powerful tool for law firms looking to generate demand. But what exactly makes email marketing so crucial in the legal sector?...more

Apple Business Connect: Improve Your Law Firm’s Local SEO

Legal Internet Solutions Inc. on 8/14/2024

July 30, 2024 | Blog Apple’s recent announcement about Apple Maps’ availability on the web has the potential to impact your law firm’s local SEO significantly. This guide will help you understand how to use Apple Business...more

Understanding (and Watching) Your Competition

Omnizant on 8/13/2024

Don’t jump off a cliff, even if you think your competitors are magically reaching prospects just over the edge. In reality, your firm’s path to success probably doesn’t follow the same road as your competitors, even if you...more

How Law Firms Can Conduct Keyword Research to Boost Their Online Presence

Good2bSocial on 7/24/2024

In the legal industry, where every client matters, having a robust online presence can set your law firm apart from the rest. The secret to achieving this? Effective keyword research. By understanding and implementing...more

The Importance of Strategic Backlinks in Law Firm SEO

Good2bSocial on 7/19/2024

In the competitive world of legal services, one of the most effective ways to increase your law firm’s online visibility and attract potential clients is through search engine optimization (SEO). One of the most beneficial...more

The Power of the Rewrite

Omnizant on 7/15/2024

The best kept secret in content strategy is that you can drive additional traffic by simply improving and updating your existing content. A rewrite can be a highly valuable, highly underrated contribution to your SEO—if...more

How to Grow a Podcast Audience in 9 Easy Steps for Law Firms

Good2bSocial on 7/12/2024

Podcasting has become an increasingly popular medium for law firms to share their expertise, connect with clients, and build their brands. However, growing a podcast audience can be challenging. Here are nine easy steps to...more

How Google’s New Algorithm Changes Can Boost Your Law Firm’s Online Presence

Good2bSocial on 7/3/2024

With Google constantly updating its search algorithms, staying ahead of the curve is more important than ever. Recently, Google has introduced significant changes aimed at tackling spammy, low-quality content on Search. But...more

Is Your Firm Suffering From Digital Decay?

Omnizant on 7/1/2024

The Internet is literally held together by links. When this network of chains connecting one page to another page starts to fade away, established firms feel the brunt of the loss....more

Mastering Content Mapping: A Strategic Approach to Boost SEO for Law Firms

Good2bSocial on 6/19/2024

Successful SEO content should act as a guide – not just around your website, but for users on their specific journey to answers and solutions. Visitors to your law firm’s website arrive with different intentions and levels of...more

How to Create an Effective Content Calendar: A Guide for Law Firms

Good2bSocial on 6/11/2024

In the dynamic world of legal marketing, maintaining a robust and consistent online presence is more crucial than ever. The year 2024 brings with it new challenges and opportunities for law firms looking to enhance their...more

How Google’s Search Generative Experience Impacts Zero-Click Searches and Solutions for Law Firms

Good2bSocial on 6/6/2024

The landscape of online search is constantly evolving, and one of the most significant recent developments is the rise of zero-click searches. Essentially, these are search results where Google provides the answer directly on...more

Video Marketing Essentials: Building Strong Brands for Law Firms in the Digital Era

Good2bSocial on 5/31/2024

Video marketing has become a powerful tool for businesses across various industries, including law firms. With the potential to engage, educate, and convert potential clients, video content can significantly enhance your...more

What Is Domain Authority and How Is It Relevant to Law Firms?

Good2bSocial on 5/10/2024

SEO is one of the most essential factors for successful digital marketing. Domain authority is a big component of SEO, as it measures how authoritative a website’s content is and search engines use that information to...more

Growth-Driven Website Design to Elevate Business Development Goals for Law Firms

Good2bSocial on 5/8/2024

In today’s digital age, having a well-designed website is no longer a luxury for law firms but a necessity. The legal industry, known for its adherence to tradition, is now at the forefront of a digital transformation, where...more

Social Media Posts and Your Firm’s GBP

Omnizant on 4/30/2024

Google’s latest update now showcases your social media posts directly on your Business Profile. This means more exposure, more engagement and more opportunities for your business. Your social media presence is critical for...more

6 Complex Law Firm SEO Problems & How to Fix Them

Good2bSocial on 4/22/2024

SEO is an essential part of any law firm’s digital marketing. The challenge with SEO is that it’s always changing. Between complicated algorithms and technical components, there is a lot that can go wrong when it comes to...more

LinkedIn Pages: New Features for Legal Professionals

Good2bSocial on 4/18/2024

LinkedIn, the quintessential platform for business connections and professional networking, has continually evolved its features to cater to the dynamic needs of the corporate world. For law firms, legal marketers, and...more

How AI is Revolutionizing SEO Strategies for Law Firms in 2024

Good2bSocial on 4/2/2024

The digital land rush for online visibility has law firms across the globe recalibrating their SEO strategies. In 2024, the search engine optimization (SEO) landscape is witnessing an unprecedented transformation, thanks to...more

Stock Photos: Yay or Nay?

Omnizant on 3/22/2024

Stock photos are accessible, easy and pretty—what’s not to love? We know team or office photos are powerful on your Google Business Profile. We know a good profile photo is powerful. But did you know that photos can help or...more

How to Start Using A.I.

Legal Internet Solutions Inc. on 3/22/2024

Since ChatGPT can pass the bar exam, are the robots coming for our jobs? We don’t think so. But A.I. is already changing the practice of law, and it will continue to do so. Rather than hiding from that reality, let’s...more

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