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Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and... more +
Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and others with deep experience in biz dev for legal professionals  less -
Legal Internet Solutions Inc.

It’s Time You Start Using UTM Parameters to Track Marketing Channel Performance

Legal Internet Solutions Inc. on

Let’s be honest — if you’re not tracking which marketing channels drive results for your law firm, you’re essentially throwing darts in the dark. Many legal marketers struggle to measure the effectiveness of their digital...more

Good2bSocial

10 Tips to Drive More Web Traffic from Social Media

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In the old days, many legal firms didn’t put enough effort into social media. After all, it’s just for showing photos and silly status updates, right? Now, we know differently – we understand the real value of social media in...more

Good2bSocial

The Ultimate Guide to Content Marketing for Law Firms in 2025

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HubSpot is a powerful CRM platform, and they define content marketing as the “process of planning, creating, distributing, sharing, and publishing content via channels such as social media, blogs, websites, podcasts, apps,...more

Good2bSocial

Ad Fatigue in Legal Marketing: How to Refresh Your Campaigns for Maximum Impact

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As a legal marketer, you’ve probably seen a dip in performance from your digital ads over time. Maybe your click-through rates (CTR) have dropped, conversions are lower, or your ad costs are creeping up. These are clear signs...more

Copo Strategies + Law Firm Editorial Service

No one talks about this hidden benefit of regularly producing thought leadership

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Thought leadership can do more than help you market yourself and build your book of business. It can make you a better networker. There’s a transformative benefit to regularly producing thought leadership content that no...more

International Lawyers Network

Taking It Offline: Why In-Person Connections Still Matter in a Virtual World

International Lawyers Network on

I was an early adopter of virtual networking. As an introvert and remote worker, for me, the ability to connect from my computer from wherever I am has a variety of benefits and always will – I know that I’m not alone in...more

Legal Internet Solutions Inc.

Why Your Law Firm’s Marketing Strategy Might Be Stuck in 2010 (And How to Fix It)

Legal Internet Solutions Inc. on

Remember 2010? The iPad had just launched, Instagram was brand new, and most law firms felt cutting-edge if they had a website with their attorney bios and practice areas listed. Fast forward to today, and while technology...more

Legal Internet Solutions Inc.

Developing a Strong Online Presence

Legal Internet Solutions Inc. on

Let’s face it: at this point, we all know a strong online presence is essential for law firms to attract and engage clients. Potential clients often begin their search for legal services online (yes, really), making it...more

Blattel Communications

2025 Media is Trending, Well Somewhere.

Blattel Communications on

2024, another year in the books. As is the annual tradition, we’ve taken some time to reflect on prominent media trends impacting our professional services clients and offer some insights on what that may mean for the future....more

Nancy Myrland - Myrland Marketing & Social...

Why Relying Solely On Your Firm To Share Your Content Isn’t Enough

Nancy Myrland - Myrland Marketing & Social... on

As nice as it would be if the firm shared all of the content that you create, such as when you write a blog post, record a video, or appear on a podcast, and you think, “Oh, great, the firm will share it for me, and that’s...more

Copo Strategies + Law Firm Editorial Service

Want to produce better thought leadership in 2025? Be a social media lurker

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Creating effective thought leadership content starts with observing what’s on the minds of your clients and referral sources so you can create content that resonates with them. As you create your list of professional New...more

Good2bSocial

A Beginner’s Guide to Online Marketing for Lawyers

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As a lawyer, online marketing offers countless opportunities to raise awareness about your firm and its practice areas, while generating new business opportunities from prospective or existing clients....more

Good2bSocial

How to Align Marketing and Business Development for Law Firms

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As a law firm, you may face unique challenges within the competitive legal landscape. To succeed, connecting the dots between marketing and business development isn’t just important—it’s essential. When these two functions...more

Copo Strategies + Law Firm Editorial Service

Five reasons your law firm should consider creating multimedia thought leadership in 2025 (and beyond)

Copo Strategies + Law Firm Editorial Service on

Written thought leadership isn’t going anywhere anytime soon, but your firm should be thinking about creating multimedia thought leadership - You already know that written thought leadership is a tried-and-true way to...more

Good2bSocial

Trends Shaping the Legal Marketing Industry in 2025

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As we step into 2025, one thing is abundantly clear: the pace of change is accelerating, and law firms that don’t adapt may find themselves falling behind. The trends shaping this year are more dynamic, more data-driven, and...more

Mitratech Holdings, Inc

Recruiting as a Competitive Advantage: Building a Talent Acquisition Strategy that Drives Business Growth

Mitratech Holdings, Inc on

In a world where talent is the new currency, businesses must think strategically about hiring. A robust talent acquisition strategy isn’t just an HR responsibility—it’s a game-changer for growth....more

International Lawyers Network

The 2025 State of Content Marketing: What C-Suite and In-House Counsel Value Most

International Lawyers Network on

As we all rush to finish up our work for the end of the year, very few things will make me stop what I’m doing and focus on them – and that, folks, is what you want to achieve with your own content....more

Legal Internet Solutions Inc.

From Crickets to Conversations: Revamping Your Law Firm’s Marketing Channel Engagement

Legal Internet Solutions Inc. on

The problem is simple: low engagement means missed opportunities to connect with potential clients, weakened brand presence, and, ultimately, a marketing strategy that fails to deliver results. It’s frustrating to see your...more

Good2bSocial

The Top Legal Marketing Blog Posts of 2024

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As we approach the end of a transformative year, it’s the perfect time to reflect on the standout moments from our 2024 legal marketing blog. This year, we’ve navigated the fast-paced digital marketing landscape together,...more

Good2bSocial

How to Improve the Discoverability of your Law Firm’s Podcast

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Podcasting is a fantastic way for lawyers to boost visibility and build reputations. But let’s be honest—creating a podcast is only half the battle. Growing a consistent audience is where the real work begins. If your...more

Good2bSocial

Why Bluesky Could Be a Game-Changer for Law Firm Marketing

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Law firms are always looking for new ways to connect with potential clients and grow their online presence. That’s where Bluesky comes in—a decentralized social network that’s gaining popularity among publishers, developers,...more

Maynard Nexsen

A Marketing Minute with NP Strategy | Crafting Your Social Media Playbook: Key Strategies to Stay Ahead

Maynard Nexsen on

For PR professionals, monitoring trends isn’t just a strategic advantage; it’s essential to maintaining relevance and effectively engaging audiences. NP Strategy Specialist Maryanne Grinnell shares how to leverage social...more

Good2bSocial

How to Use Hashtags on LinkedIn to Grow Your Law Firm’s Audience

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LinkedIn is constantly improving to better serve users. Though the platform has been around since 2003, they introduced clickable hashtags in 2016. Other platforms have been using them much longer, and they’ve become one of...more

Good2bSocial

How to Tap into the Threads Algorithm to Expand Your Law Firm’s Reach

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Threads is the new kid on the social media block, and in just under a year, it’s gained millions of users. It’s no wonder that law firms see its potential. But if you’re looking to stand out, understanding Threads’ unique...more

Good2bSocial

Best Practices to Consider in Developing Your Law Firm’s Voice

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Have you ever read an email or social media message and thought, “This brand really understands me!”? That feeling is no accident; it’s the result of a carefully crafted brand tone of voice. For law firms, developing a unique...more

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