Business Development, Social Media, LinkedIn

Developing a Strong Online Presence

Legal Internet Solutions Inc. on 1/29/2025

Let’s face it: at this point, we all know a strong online presence is essential for law firms to attract and engage clients. Potential clients often begin their search for legal services online (yes, really), making it...more

2025 Media is Trending, Well Somewhere.

Blattel Communications on 1/28/2025

2024, another year in the books. As is the annual tradition, we’ve taken some time to reflect on prominent media trends impacting our professional services clients and offer some insights on what that may mean for the future....more

Why Relying Solely On Your Firm To Share Your Content Isn’t Enough

Nancy Myrland - Myrland Marketing & Social... on 1/23/2025

As nice as it would be if the firm shared all of the content that you create, such as when you write a blog post, record a video, or appear on a podcast, and you think, “Oh, great, the firm will share it for me, and that’s...more

From Crickets to Conversations: Revamping Your Law Firm’s Marketing Channel Engagement

Legal Internet Solutions Inc. on 12/20/2024

The problem is simple: low engagement means missed opportunities to connect with potential clients, weakened brand presence, and, ultimately, a marketing strategy that fails to deliver results. It’s frustrating to see your...more

How to Use Hashtags on LinkedIn to Grow Your Law Firm’s Audience

Good2bSocial on 11/22/2024

LinkedIn is constantly improving to better serve users. Though the platform has been around since 2003, they introduced clickable hashtags in 2016. Other platforms have been using them much longer, and they’ve become one of...more

How to Create the Perfect LinkedIn Profile for Lawyers in 12 Steps

Good2bSocial on 10/24/2024

With over 1 billion users worldwide, LinkedIn has become the leading platform for professional networking. Yet while I’ve seen firsthand how a robust LinkedIn presence can help lawyers attract new clients and position...more

The Only Thing Constant is Change

Legal Internet Solutions Inc. on 9/25/2024

This past spring, amidst the planning for our 25th-anniversary celebration, Team LISI took a moment to reflect on the significant changes in the digital marketing landscape over the past quarter century. Jason Lisi, our CEO...more

How Lawyers and Law Firms Can Leverage LinkedIn’s In-Feed Video Carousels

Good2bSocial on 8/27/2024

LinkedIn is stepping up its game by introducing in-feed video carousels, a new feature that enhances how users interact with video content on the platform. If you’ve been active on LinkedIn recently, you might have already...more

Social Media for Lawyers: 15 Ways to Build Trust

Good2bSocial on 7/1/2024

In today’s digital age, social media is not only a powerful tool to connect with people but also a keystone for building trust for your firm. Nowadays, the average consumer checks reviews and likes on Linkedin, Facebook,...more

Demand Generation Trends for Law Firms

Good2bSocial on 6/27/2024

Law firms are facing unprecedented challenges in attracting and retaining clients. Traditional marketing techniques are no longer sufficient in a world driven by digital innovation and evolving consumer behavior. This blog...more

LinkedIn Matched Audiences: LinkedIn’s Secret Advertising Weapon for Law Firms

Good2bSocial on 6/21/2024

LinkedIn Marketing Solutions offers a robust platform for law firms to reach existing and potential clients. Particularly, LinkedIn Matched Audiences are a set of targeting options that enable you to to combine your law firm...more

Enhance Your Law Firm’s Online Presence with LinkedIn Company Pages

Legal Internet Solutions Inc. on 6/18/2024

Social media has become a social norm. According to Statista there are over 5 billion social media users. In 2023 alone, users spent 151 minutes on average on social media on a daily basis, nearly 2.5 hours of time scrolling...more

How to Create a LinkedIn Newsletter for Your Law Firm’s Company Page

Good2bSocial on 6/10/2024

LinkedIn continues to enhance several features on its already robust platform, including Newsletters. While Newsletters are not entirely new to the platform, 2024 has seen significant improvements and expanded options....more

The Latest LinkedIn Updates Every Law Firm Needs to Know

Good2bSocial on 6/4/2024

Staying updated on changes in social media platforms is crucial for maintaining a strong online presence. Recently, LinkedIn rolled out several updates that law firms and other professionals should be aware of to optimize...more

LinkedIn Sponsored Articles for Law Firms

Good2bSocial on 5/2/2024

Finding innovative ways to stand out in the crowded legal market is more critical than ever. LinkedIn, the world’s largest professional network, has introduced a groundbreaking tool poised to transform legal marketing...more

LinkedIn Pages: New Features for Legal Professionals

Good2bSocial on 4/18/2024

LinkedIn, the quintessential platform for business connections and professional networking, has continually evolved its features to cater to the dynamic needs of the corporate world. For law firms, legal marketers, and...more

Optimizing Social Media for Law Firms: What Content to Post on Each Platform

Good2bSocial on 3/4/2024

In the bustling online ecosystem, social media stands not just as a platform for connectivity, but also as a powerful tool for law firms. By understanding the nuances of different social media networks and tailoring content...more

8 Tips for Lawyers on Writing the Perfect Social Media Bio

Good2bSocial on 2/5/2024

When it comes to setting up a social media presence, one of the areas that most lawyers overlook is the bio section of the various social platforms. The bio section is often filled out almost without a thought, in haste, and...more

16 LinkedIn Marketing Best Practices for Law Firms

Good2bSocial on 1/18/2024

With over 875 million users worldwide, LinkedIn’s social network reigns supreme for professional networking. It’s essentially the only social media platform that combines thought leadership with a mostly professional...more

LinkedIn for Lawyers: Using LinkedIn to Reconnect with Old Clients

Good2bSocial on 1/17/2024

As a lawyer, building and maintaining your network is crucial to your professional success. Your previous clients can be an excellent resource for generating referrals, but what happens after your case has concluded?...more

Content Marketing for Law Firms: The Different Types of Content You Should be Creating in 2024

Good2bSocial on 1/15/2024

Content marketing is such a broad term that it can be difficult to know what falls under the umbrella. Which items make the right statement for your firm? What will promote your firm effectively? Review these types of content...more

Social Media SEO for Law Firms: How to Rank Higher on Social Media & Google

Good2bSocial on 1/11/2024

SEO is about much more than web content. By optimizing your firm’s social media presence, you can actually increase your site’s discoverability and visibility across the internet. In this post, we’re explaining how social...more

What Legal Marketers Need to Know About LinkedIn’s New Advertiser Audience Capabilities

Good2bSocial on 12/6/2023

Legal marketers are under constant pressure to do more with less, generate a strong ROI, and prove their value. LinkedIn has emerged as a proven platform that works for law firms and other legal entities...more

Your personal LinkedIn posts are damaging your professional brand

Copo Strategies + Law Firm Editorial Service on 11/28/2023

Personal LinkedIn posts have a place, but if your ratio of personal posts to professional posts gets out of whack, you will damage your professional brand. Let’s talk about a problem I’m seeing with LinkedIn posts these...more

How Small Businesses Hire Lawyers, Part 2: When A Legal Need Arises

Firesign | Enlightened Legal Marketing on 11/16/2023

From taxes to torts, there’s considerable opportunity for law firms to serve the nation’s 33 million small businesses, a demographic with the potential to generate upwards of 420 million legal matters each year. But this...more

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