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Passle

Laura Ottley of Addleshaw Goddard on What it Means to be Client-shaped and the Role of CMO- Passle's CMO Series Podcast EP157

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While many firms strive to put clients first, today we’re exploring what it truly means to be 'client-shaped' and how the role of the CMO is evolving to instil that mindset across organisations. No one is better equipped to...more

Copo Strategies + Law Firm Editorial Service

Six ways thought leadership can support your law firm’s strategic plan

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Because of its versatility, thought leadership can play a pivotal role in helping law firms execute on their strategic plans. Many law firms have strategic plans that cover how their attorneys (and executives) want to grow...more

Copo Strategies + Law Firm Editorial Service

Talk about philosophies — not just tactics — in your thought leadership

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Discussing *why* you’d approach a legal issue a certain way can help you more quickly build rapport and trust with your target audiences than discussing *how* you’d approach it....more

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