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California Privacy Rights Act (CPRA) Advertising Data Collection

Dorsey & Whitney LLP

Looking Down the Road: Data Privacy Priorities in 2024

Dorsey & Whitney LLP on

2023 brought a surge of data privacy developments, with a large expansion of state comprehensive privacy laws, litigation of new claims based on older laws (e.g. wiretapping and VPPA cases), increased scrutiny on data...more

BakerHostetler

A Digital Advertising Primer on Preparing for the Post-Cookie World: Part Two

BakerHostetler on

Part I: What Are Third-Party Cookies and Why they are Important — PART II — Privacy Laws And Third-Party Cookies - Welcome to our second installment in our five-part series preparing you for the post-cookie world. In our...more

ArentFox Schiff

Third-Party Cookies Going Stale: The Depletion of Third-Party Cookies

ArentFox Schiff on

Tides of change in the digital advertising and regulatory landscape over the last few years have recently ushered in an increasingly likely future without third-party cookies. Background – An Abbreviated History of Recent...more

BakerHostetler

California Ballot Referendum on CCPA Will Have Significant Effects on AdTech

BakerHostetler on

On Election Day, California voters approved a ballot measure, Proposition 24, known as the California Privacy Rights Act of 2020 (CPRA).  Referred to by some as CCPA 2.0, the CPRA amends certain provisions of the paradigm...more

Jones Day

California Voters Adopt the California Privacy Rights Act

Jones Day on

The Situation: Less than one year after the California Consumer Privacy Act ("CCPA") became effective, California voters approved the California Privacy Rights Act ("CPRA"), a consumer privacy ballot initiative that amends...more

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