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Sheppard Mullin Richter & Hampton LLP

California’s New Price Transparency Law May Reshape Pricing Practices in Broad Range of Industries

Sheppard Mullin Richter & Hampton LLP on

Effective July 1, 2024, new California Senate Bill 478 (SB 478) bans the practice of “drip pricing,” where the price for product or service is advertised without including all mandatory fees and charges that consumers must...more

Alston & Bird

What Does California Drip-Pricing Law Mean for Retailers?

Alston & Bird on

Our Class Action and State & Local Tax teams answer the questions California’s SB 478 raises about how sellers can present prices to consumers. Advertising, displaying, or offering a price that does not include all...more

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