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Carbon Emissions Green Marketing

Katten Muchin Rosenman LLP

District Court Refuses to Dismiss Putative Class Action Challenging Meaning of 'Carbon Neutral' Claim

Advertisers wishing to emphasize their environmental progressiveness often assert that their products or processes are "carbon neutral." This is meant to convey that there are no net emissions of carbon associated with the...more

Vinson & Elkins LLP

Is Your Green Marketing Deceptive? Look To The FTC Green Guides To Limit The Risk Of An FTC Enforcement Action

Vinson & Elkins LLP on

In the mid-2000s, businesses unleashed “a virtual tsunami of environmental marketing,” responding to increased consumer demand for products and services perceived to be environmentally friendly, or “green.”1 This consumer...more

Hogan Lovells

Business integrity for consumer companies

Hogan Lovells on

Consumer companies around the world are incorporating sustainability, business integrity, and brand purpose into their business operations. This can include procuring ethically sourced products, ensuring fair pay, or...more

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