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Charitable Donations Advertising

Verrill

Putting the "CA" in Cause Marketing

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We have previously warned you about the new California law (AB 488) concerning registration for many types of online cause marketing programs. On March 26, 2024, CA finally issued final regulations to its AB 488...more

Venable LLP

Maximize Your Impact by Understanding Cause-Related Marketing Rules

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The following is a summary of the remarks made by Cristina Vessels at the ACCP Annual Conference held in Denver, Colorado, on October 17, 2023. Understanding the legal requirements for different cause-related marketing...more

Verrill

The Donation Sweepstakes (Can We Do That?)

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Tis the season. Some people like to use the phrase “Doing Well by Doing Good.” Early U.S. business magnates knew that financial benefits can come from philanthropy. In 1888, Cornealius Vanderbilt donated $250,000 (that’s six...more

Venable LLP

Syncing Marketing and Legal: Compliance Considerations for Cause-Related Marketing

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​​​​​​​Doing good doesn’t get old. But marketing leaders know that effective promotion of a company’s charitable giving requires a subtle combination of bedrock advertising principles with a few twists. It’s often here that...more

Verrill

We Donate $1MM To Charity. Do You Really? The NAD is Watching.

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Two recent “routine monitoring” determinations of the National Advertising Division of BBB National Programs may indicate a trend toward the NAD’s investigation into cause-related marketing initiatives....more

Kelley Drye & Warren LLP

NAD Reviews Charitable Donation Claims

In recent years, more companies have been willing to take public positions on social issues and to promote certain causes. Different types of promotions raise different legal issues. For example, if a company advertises that...more

Verrill

The Raffle: A Calvin to the Sweepstakes Hobbes

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Every six-year-old boy, at some time in his short life, comes up with the idea of running a raffle as an ingenious way of earning some easy money. It is then left to his sardonic stuffed animal friend to counsel him on the...more

Verrill

Sweepstakes for Charity: Try Your Luck at Avoiding Regulators:

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Sometimes doing good isn’t easy. Say you’re a company that wants to run a sweepstakes by asking entrants for donations to charity. Sounds simple. Everyone will think you’re an A-1, socially conscious brand that isn’t even...more

Hutchison PLLC

What’s the Difference Between a Public Benefit Corporation and a B Corp Certification?

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At risk of stating the blindingly obvious, all founders of for-profit companies want their businesses to be profitable. It’s the table stakes for starting and running a business. But what if you wanted to do more?...more

Verrill

Recent Settlement Highlights Charity’s Duties in Commercial Co-Ventures

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Recently, an Agreed Final Judgment was entered in Tennessee state court following an action by the Tennessee Attorney General (in conjunction with the AGs of 16 other states) against a TN charity concerning issues raised over...more

Verrill

Cause Marketing For Craft Brewers (You Can Do Good, But Don’t Let Your Promotion Go Bad)

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“Buy our beer and we’ll donate $1 to charity.” The ultimate “doing well by doing good.” Many large beer brands see the marketing advantage of asking consumers to buy their product in return for the brand’s donation to...more

Manatt, Phelps & Phillips, LLP

FTC Gives Tips for Online Giving Portals

What do online charitable giving portals need to know to avoid violating advertising law principles? The Federal Trade Commission, in response to its own concern that such portals can inadvertently create donor confusion,...more

Verrill

How Can They Do That? A Question Many Commercial Co-Venturers Love to Ask

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Advertising lawyers when giving advice to clients on promotional programs and advertising disclosures are always asked by their clients, why must we do it that way when XYZ company isn’t? The answer is usually somewhere...more

McAfee & Taft

For goodness sake! Taking cause-related marketing rules to heart

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Whether it’s an organization that is close to the CEO’s heart, a response to a local tragedy, or a PR move to distract from some unpleasant news, there are times when extending a helping hand can also help a company’s bottom...more

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